How to Create Your Own Lipgloss / Matte Liquid Lipstick Line
Updated: July 2, 2023
Probably about 600 times a month, we receive an email from a budding entrepreneur (like yourself!) looking to start a lipgloss or liquid lipstick line. So today, we're going to nail down exactly how to do that--on a budget.
When we see #bossbabes like Kylie Jenner successfully create and launch a lippie line out of nowhere, it's definitely inspiring. Even though we don't all have the tens of millions of followers that Jenner does, we can start somewhere, right?
But how?
Of all the products out there, lipgloss / matte liquid lipstick might be the easiest to start on a budget. Why? Because they're so popular that products and services have sprung up all over the web to cater to this new market segment. So let's dive into everything that you'll need, and some of the ways to get it done on a budget, so you can start creating and growing your own lippie line today!
3 of our 40+ Private Label Colors
Seen here in matte finish, colors 35, 36 and 37. There's even more colors (60+ private label colors in total).
A few of our Shimmering
Shades..
Available immediately for private labeling. (Click here for samples)
Our Glossy Finish
48+ Private Labels to choose from (or order custom colors for a lab fee of $125/color)
Option 1: Manufacture With Genie Supply
The easiest and most glamorous of all the options on the market: you can work with a lab like ours to create your entire line. The best part about working with us is that we already have the contacts, the formula, the QC processes to get your lippies done quickly and correctly. All you need to do is source 3rd party packaging.
When you create your lipgloss line with us, you can choose from:
60+ in-stock colors (minimum order 250 pcs/color)
Custom matte and gloss shades (minimum order 250 pcs/color)
Although we offer these low MOQ’s, there will be a small order fee added to your total cost for orders up to 5000 pcs.
Check out our private label catalog to learn more about pricing and small order fees.
What could be better than that?
Your lipgloss line is:
Made in the USA
Vegan*
Cruelty-free
Custom color*
We are one of the ONLY companies in the US that's going to make custom color lipgloss for you at this low of an MOQ.
And when you're ready to scale up to 1,000 units per color or 10,000 units/color?
We'll work right alongside you to get that done, on your budget and your timeline. Our pricing scales with quantity, so yes, we can hit those $2.00/unit marks or even $1.50/unit cost of goods marks - just wait and grow your volume with us first. Be patient. Grow with us. We'll be here.
To wrap it up - you could be rocking a lipgloss line on the level of any celebrity.
A verified, certified #bossbabe move, if I do say so myself. If we're the partner you've been looking for, go ahead and get started right away by ordering samples on one of our lip product pages.
To review colors, ingredients and more at a glance, feel free to also check out our full color catalog.
What are you waiting for?
Email us at customerservice@geniesupply.com or call us at 812-329-1105 to discuss your line today! Or, keep reading for more lipgloss options!
You can still do it yourself.
One way to DIY your lippie line is to buy a lipgloss base and mix in your own pigments, to get the desired colors you want. Note: Some bases need to be mixed with a high-speed mixer to ensure proper pigment dispersion, so check with the manufacturer.
Make sure to follow the FDA's Current Good Manufacturing Practices, to ensure that your cosmetics are safe and stable for consumers to use. This can be done in your own home, but you do need to make sure to read the rules thoroughly and pay attention to details and recording-keeping during the process.
Sourcing Packaging On Amazon
Although we recommend partnering with a 3rd party high quality packaging manufacturer, we understand that your budget is tight in the beginning. When it comes time for the packaging, when in doubt, look to none other than Amazon.com.
On Amazon, you can find simple, non-printed lipgloss packaging, like squeeze tubes or these tubes.
You can purchase 10 units here or there, and together with a custom-printed label--which you can make at home, on your printer, using something like these clear Avery 0.5" x 1.75" labels--you'll have your own lippie line, designed and created by you entirely.
If you want a custom box, I would suggest searching for an appropriate sized white or kraft cardboard box, and use a combination of Avery labels and custom-made rubber stamps to achieve what you want.
You will have to supply your own logo and design for the label, box and any rubber stamps, but together with a student's copy of Adobe Illustrator ($19/month), a few late nights on Youtube, and perusing through fontspace, I think you'll find what you're looking for.
At the very least, with all that free time spent learning AI and cheap trial and error, you'll be ready when it's time to level up.
I estimate that using this option, you can make your own starter line (50-100 units) for anywhere from $200 - $500 USD. You'll also learn a lot in the process.
P.S.
Feel free to email us anytime for bulk lipgloss pricing. We can make as little as 150g at a time. You could buy our bulk - made in our lab following GMP - and fill your own tubes!
Feel free to ping our customer service to make an order for 150g+ of bulk lipgloss!
Next Steps + Takeaways: The Scale Up
Remember, as an entrepreneur, you will be wearing a lot of hats and juggling a lot of responsibilities, so you don't want to have to do every design, check every color, make the formulas and packaging, and do the filling and assembly by yourself forever.
The point of starting a business is to scale and delegate; grow it beyond yourself so that you can earn an income for yourself and potentially others as well.
When it comes time to level up, you can find low MOQ pricing here or contact us with all the details for a quote. Delegate some of the work to us; you won't regret it.
