How to Create Your Own Lipgloss / Matte Liquid Lipstick Line
Updated: July 2, 2023
Probably about 600 times a month, we receive an email from a budding entrepreneur (like yourself!) looking to start a lipgloss or liquid lipstick line. So today, we're going to nail down exactly how to do that--on a budget.
When we see #bossbabes like Kylie Jenner successfully create and launch a lippie line out of nowhere, it's definitely inspiring. Even though we don't all have the tens of millions of followers that Jenner does, we can start somewhere, right?
But how?
Of all the products out there, lipgloss / matte liquid lipstick might be the easiest to start on a budget. Why? Because they're so popular that products and services have sprung up all over the web to cater to this new market segment. So let's dive into everything that you'll need, and some of the ways to get it done on a budget, so you can start creating and growing your own lippie line today!
3 of our 40+ Private Label Colors
Seen here in matte finish, colors 35, 36 and 37. There's even more colors (60+ private label colors in total).
A few of our Shimmering
Shades..
Available immediately for private labeling. (Click here for samples)
Our Glossy Finish
48+ Private Labels to choose from (or order custom colors for a lab fee of $125/color)
Option 1: Total Turnkey with Genie Supply
The easiest and most glamorous of all the options on the market: you can work with a lab like ours to create your entire line from scratch (all turnkey package options here). The best part about working with us is that we already have the contacts, the formula, the QC processes and the design capabilities to get your lippies done quickly and correctly.
When you're creating a lipgloss line--or any product for that matter--you'll need:
Logo design
Colors/shimmers and finishes picked out
Box design (optional)
With our lab all the services (except design) are in-house, so you can get everything done all in one place: get your packaging, screen-printing, batching, filling and QC check all done at once.
When you create your lipgloss line with us, you can choose from:
17+ packaging options (no MOQ)
Screen-print your logo on one of our economic packaging options (no MOQ)
60+ in-stock colors (minimum order 250 pcs/color)
Custom matte and gloss shades (minimum order 250 pcs/color)
We do all of the logistics; and you get the final product at your door, looking professional and ready to sell!
Although we offer these low MOQ’s, there will be a small order fee added to your total cost for orders up to 5000 pcs.
Check out our private label catalog to learn more about pricing and small order fees.
Custom Turnkey Packages can include:
Custom colored OR in-stock lipgloss (minimum 500 total pieces, 250 pc/color)
Packaging of your choice (Pick from current list)
Up to 3 color logo silk-screen printed on the tubes
Custom printed box (You provide design)
Inner Stickers (Sticker with gloss name. Standard design and size (10mm))
Outer stickers (A sticker with the swatch color, color name and UPC code for the outside of the box).
Filling, stickering, boxing, assembly
Shipping to US address.
To order samples, visit this page and find the appropriate samples for your line.
What could be better than that?
Your lipgloss line is:
Made in the USA
Vegan*
Cruelty-free
Custom color*
Filled into a custom-printed tube
Boxed in a custom box
We are one of the ONLY companies in the US that's going to make custom color lipgloss for you at this low of an MOQ, with all the customized bells and whistles.
So if you're looking to turnkey, look no further. We're the only ones doing total turnkey for you on the low end, in the US. And when you're ready to scale up to 1,000 units per color or 10,000 units/color?
We'll work right alongside you to get that done, on your budget and your timeline. Our pricing scales with quantity, so yes, we can hit those $2.00/unit marks or even $1.50/unit cost of goods marks - just wait and grow your volume with us first. Be patient. Grow with us. We'll be here.
To wrap it up - you could be rocking a lipgloss line on the level of any celebrity.
A verified, certified #bossbabe move, if I do say so myself. If we're the partner you've been looking for, go ahead and get started right away by ordering samples on one of our lip product pages.
To review colors, ingredients and more at a glance, feel free to also check out our full color catalog.
What are you waiting for?
Email us at customerservice@geniesupply.com or call us at 812-329-1105 to discuss your line today! Or, keep reading for more lipgloss options!
A few of our low MOQ lipgloss container options;
Option 2: Half/Half Option
If you still want the feel of high-end retail without the manufacturing price tag, try DIY-ing the colors and formulations, and working with us to make your custom logo-printed packaging.
If formulating your own lipgloss sounds a little scary, that is okay too. Consider ordering bulk formulation and packaging from us and filling at home!
You become legitimate instantly.
New to formulating? No problem.
You can still do it yourself.
One way to DIY your lippie line is to buy a lipgloss base and mix in your own pigments, to get the desired colors you want. Note: Some bases need to be mixed with a high-speed mixer to ensure proper pigment dispersion, so check with the manufacturer.
Make sure to follow the FDA's Current Good Manufacturing Practices, to ensure that your cosmetics are safe and stable for consumers to use. This can be done in your own home, but you do need to make sure to read the rules thoroughly and pay attention to details and recording-keeping during the process.
With screen-printed packaging units (and boxes, if you wish) from us, and the custom color lippies made by you, you can do the filling and assembly yourself to save some money! Ready to go.
For a project like this, between what you spend on the formulation and colors, and our pricing for the custom packaging.
P.S…
One awesome aspect of the half/half option is that you do not need to fill all the packaging right away! You can fill some now and keep the packaging for later. Just fill as they sell, or fill one month's worth at a time. In this same way, you can order 5000 custom printed units, and fill 500 at a time, as they sell.
Make sure to check out our in-stock lippie packaging options. Get a sample, 100 units, 500 or 1000! Then add logo screen-printing if you wish.
Option 3: Total DIY Option
So, you're on a budget. Screen-printing might be out of the question with a total DIY option, but that doesn't mean your lipgloss line dream has to suffer. Just consider it one step in the path toward creating your own full-fledged beauty line. Persistence is key, after all!
Follow the same steps for creating your custom colored lippie formula in Option 2.
However, when it comes time for the packaging, look to none other than Amazon.com.
On Amazon, you can find simple, non-printed lipgloss packaging, like squeeze tubes or these tubes.
You can purchase 10 units here or there, and together with a custom-printed label--which you can make at home, on your printer, using something like these clear Avery 0.5" x 1.75" labels--you'll have your own lippie line, designed and created by you entirely.
If you want a custom box, I would suggest searching for an appropriate sized white or kraft cardboard box, and use a combination of Avery labels and custom-made rubber stamps to achieve what you want.
You will have to supply your own logo and design for the label, box and any rubber stamps, but together with a student's copy of Adobe Illustrator ($19/month), a few late nights on Youtube, and perusing through fontspace, I think you'll find what you're looking for.
At the very least, with all that free time spent learning AI and cheap trial and error, you'll be ready when it's time for Option 2 or Option 1.
I estimate that using this option, you can make your own starter line (50-100 units) for anywhere from $200 - $500 USD. You'll also learn a lot in the process.
P.S.
Feel free to email us anytime for bulk lipgloss pricing. We can make as little as 150g at a time. You could buy our bulk - made in our lab following GMP - and fill your own tubes!
Feel free to ping our customer service to make an order for 150g+ of bulk lipgloss!
Next Steps + Takeaways: The Scale Up
Depending on your budget and cash flow, it might make sense for you to move from Option 3, to Option 2, then eventually Option 1 and beyond. Remember, as an entrepreneur, you will be wearing a lot of hats and juggling a lot of responsibilities, so you don't want to have to do every design, check every color, make the formulas and packaging, and do the filling and assembly by yourself forever.
The point of starting a business is to scale and delegate; grow it beyond yourself so that you can earn an income for yourself and potentially others as well.
When it comes time for Option 2, Option 1, or even further than that (more than 5000 units total), you can find low MOQ pricing here or contact us with all the details for a quote. Delegate some of the work to us; you won't regret it.
