Natural: A Difficult Term to Nail Down

So you want to find “Natural Cosmetics” to private label? We don’t blame you for wanting to go all-natural, but before we start showing you exactly what “natural cosmetics” you could private label through us, first, let’s talk about the definition of: NATURAL.

What Exactly Does Natural Mean In Cosmetics?

The term “all-natural” has been thrown around a lot over the years, including when it comes to searching for natural cosmetics, but there has never been a set standard for what all-natural truly means.

Neither the FDA nor any other agency has ever bothered to define “all natural” or “natural” (though the USDA does officially regulate the use of the term organic and its definition). Brands use the term for marketing more than meaning, and consumers unfortunately don’t know the difference.

So, unfortunately, the term “natural” is probably lost forever in the cosmetics/skincare world. Any brand that uses it could be marred by the general misunderstanding of what natural is (or isn’t) and how it’s misused or overused.

A better standard has to be set (and in fact, has been set or is still being set as I write) for what is the thing - “natural” - that was so wanted by consumers, but so misused by brands. So today I introduce you to “clean”.

“Clean” beauty is not yet one thing, but is led by a better overall vision - one that aims to set a standard.

Clean is often still misused or misunderstood, but a few definitions have evolved of what “Clean Beauty” is. We have the BeautyBar definition, Sephora definition, Ultra definition, Wholefoods definition, and Credo definition (I’m sure I’m forgetting some). I wrote them in approximate order of strictness, meaning that Credo is the most strict.

At Genie Supply, we’ve crafted one more level of Clean, a level that is in fact more stringent than any of the existing definitions. So, if you see the “Genie Supply Green + Clean” logo, you know that you’re already meeting the highest standard of clean.

At Genie Supply, we are proud to be a part of a cosmetics future that has expanded our vision by abandoning the term natural and instead working meticulously to define exactly what we are doing and to which standard we are adhering to. Our clean standard is our credo.

For additional information on why we made those decisions and how they will benefit you and your customers, please also read this earlier blog.

Making Your Own Natural Cosmetics Line?: A Few of Our Favorite Things

Not sure where to start? Check out just a few of our coolest clean color cosmetic products below.

When you’re ready to see more, just cruise on over to our New Green + Clean Catalog. We’re positive you will find the perfect item to add to your clean cosmetic private label line.

P.S. Even items not listed in the Green + Clean Catalog are still made using our clean beauty standards. We’re that serious about clean beauty! It’s not just a trend. It’s a revolution.

Clean Lipstick

Clean, clean, clean! Who doesn’t love clean lipstick (and my god, are they hard to come by!) Our lipstick glides on comfortably with a desirable level of pigment and a demi-gloss to gloss finish. Amino acids moisturize lips, leaving them kissable as ever!

Sample: $6 / / Approx. Prive at 500 units

Suggested MSRP: $36

Highlighing Balm

Available in a limited variety of colors, this creamy highlighting balm can be used on face, lips, eyelids, cheekbones or anywhere you see fit!

Sample: $6 / / Approx. Prive at 500 units

Suggested MSRP: $32

Highlighting Drops

Finally, a highlighter everyone can get behind. This clean, natural formula goes on easily with a jojoba & coconut oil base. Drip it on for major glam, rub it in for a more subtle glow. See all available shades in our color cosmetics catalog.

Sample: $6 / / Approx. Prive at 500 units

Suggested MSRP: $28

Dry, Shimmering Body Oil

Bring on the dry body oil! Who doesn’t love a good dry body oil? Perfect for hair and body, you can literally bathe in this. Try it without any pigment at all strictly for the skin benefits. However you do it, you can’t be wrong.

Sample: $6 / / Approx. Prive at 500 units

Suggested MSRP: $34

Ready to Start Your Clean Cosmetics Line?

Try us out by testing a sample from our clean color cosmetic line – or contact us today. Our team has done all the research so you don’t have to, and we cannot wait to help you make your clean color cosmetic private label line a reality. Why wait? Join the clean beauty revolution today.

Want to know more about how we define clean beauty at Genie Supply? Start here.