Private Label Lip Balm: The Benefits of Natural
What Makes a Good Private Label Lip balm?
For most people lip balm is seen as an essential personal care product used to help eliminate chapped or irritated lips. Such a universal product is a great one to private label as it appeals to a wide customer base. It is important to note, however, that not all private label lip balms are created equal. It is essential to find an all natural lip balm with no irritants or allergens in the ingredient listing.
As you might be able to assume, most lower quality lip balms contain low quality ingredients, which can irritate the lips and cause even more irritation (Source).
While unnatural or low quality lip balms may feel nice when applied to the skin, they may be causing the lips to become even more irritated and, in turn, to need more lip balm. It can become a vicious cycle of reapplication, which can lead to unhappy customers. All natural private label lip balms, like the ones offered at Genie Supply, are the best way to go to avoid lip irritation and the vicious cycle of addictive lip balm while providing your customers with a smooth and pleasant user experience.
Below we will get into the basic components of all natural lip balms, what type of ingredients cause irritation, and finally discuss a few of our favorite private label lip balms from Genie Supply.
Let’s get into it!
The Basic Ingredients:
Almost all lip balms contain 2 main ingredients to coat the lips with a moisturizing barrier. First is the base, which is typically a wax. Waxes are used as thickeners in the lip balm, and are also typically resistant to bacteria, which helps to preserve the formula (Source). They help to create that waxy barrier to protect your lips. Some waxes have moisturizing effects as well, however oils are also used to moisturize.
Oils, which are the second basic ingredient, are used to moisturize the lips and create the desired texture and glide of the balm. Some oils also offer antioxidant powers as well (Source).
These two basic ingredients can easily be found in natural forms. Beeswax is one of the more common natural waxes used in lip balm, however if you are looking for a vegan option cocoa butter, mango butter - or even synthetic beeswax - are also great waxes to be used for private label lip balm. Castor oil or jojoba oil are common natural oils found in lip balm, which offer moisturizing properties to keep your lips hydrated (Source)!
Even though lip balms are anhydrous, the wax matrix is not necessarily impenetrable and the normal use of lip balm can introduce water to the formula’s porous surface, so it is important to note that private label lip balms should contain some sort of preservative property to prevent bacteria from ruining the product, since we frequently touch them with our fingers to apply.
You may be wondering: “If these two main types of ingredients in lip balm are commonly found in natural forms anyway, what causes the irritation of the lips in unnatural or low quality lip balms?” Well unfortunately the coloring and flavoring agents as well as other added ingredients are what can cause irritation and dryness (Source).
These ingredients are added to make the appearance and user experience of the product better, however they may cause more harm than good when unnatural ingredients are used.
Many labs like Genie Supple offer many natural scents or flavors as well as natural coloring agents that won’t cause irritation to the lips.
Added ingredients are not always bad to have in private label lip balm and some even offer more benefits to using the product, however it is important that the added ingredients are natural or, at the very least, not irritating to the skin.
Finally, low quality lip balms rely heavily on mineral oil, paraffin, microcrystalline wax and other petroleum derivatives which are not considered “natural” or are otherwise undesirable to the consumer. A petroleum-free lip balm is difficult to find on the market, but don’t worry - we’ve got you covered. None of our lip balms contain petroleum products.
Genie Supply Private Label Lip Balms:
All this talk of the benefits of all natural private label lip balms may have you wondering where you can get one that will satisfy your customers and have them coming back for more! Next we will discuss a few of our top picks for private label lip balms offered at Genie Supply:
New Luxe Vegan Lip Balm:
For those looking for a vegan lip balm formulation Genie Supply offers a Luxe Vegan Lip Balm which is a great everyday lip balm to be used whenever your lips begin to feel dry throughout the day. It is offered with a variety of natural scents and flavors to make application and use a fun experience!
Simply apply it to chapped or irritated lips and let the formula moisturize and protect those lips! Check out the Luxe Vegan Private Label lip balm in our catalog or even order samples to experience it yourself!
Lip Cocoon:
For those looking for more than just a simple private label lip balm check out one of our favorite newly innovated products; the lip cocoon! The lip cocoon is an amazing product that helps to moisturize the lips while also chemically exfoliating the lip’s surface.
It is great for daily use with moisturizing properties and helps to build a protective layer over the skin. While doing all of this, it also helps the surface of the lips to become more smooth and recover from any chapping that may have occurred.
For even clearer results this product can be applied liberally before bed, and you will wake with fresh, moisturized, smooth lips! This product is also available to view in our catalog for more details on the ingredient listing and effects. Genie Supply also offers samples if you would like to try it out yourself.
Whether you are thinking about ordering private label lip balm from Genie Supply or another manufacturer it is important to ensure all of the ingredients used in your private label lip balm are natural and not irritating to the skin. Genie Supply offers some great options for basic private label lip balm as well as multi-purpose formulas that moisturize and exfoliate the lips! Check out our private label catalogs or order samples through our site to get started private labeling your own lip balm!
Want to learn more about starting a cosmetic business using private label products? Check out our blog on private labeling clean beauty.