What to do if Your Skincare Product "goes viral" on TikTok

Tiktok has become an absolute craze over the past few years. Many people, of all ages, have jumped on this platform for entertainment, inspiration, and more. More recently we have seen TikTok marketing really take off. For some creators, their biggest dream becomes their worst nightmare when their product “goes viral”. While it’s exciting to have all of these orders it may seem almost impossible to fill them all!

This blog will briefly discuss the benefits of TikTok marketing, and then show how to increase the production of a skincare product using contract manufacturing! The best part: with contract manufacturing you can keep the same exact formula for your product that your customers fell in love with. 

Let's get into it.

Tik Tok Marketing

Using TikTok, a creator is able to reach a broad audience. Most recent data in 2021 shows that TikTok has over 1 billion users, from all over the world (Source). Skincare is an essential need for many people of different demographics so it can also be marketed to a large audience.

With these two factors combined, TikTok is the perfect place to market your skincare product. Not to mention, marketing your skincare or cosmetic product on TikTok can be completely free. Rarely will you be able to reach such a large demographic with fun and entertaining marketing videos FOR FREE! Reaching over 150 countries with entertaining marketing videos is an opportunity ready to be taken advantage of (Source)!

What if your Skincare or Cosmetic Product goes Viral?

“Going viral” is an exciting feat! The TikTok community loves a great skincare product, and you may be able to reach this market! If you or a friend finds themselves with more orders than they can handle from going viral on social media, a great solution would be to use contract manufacturing.

While manufacturing a product at home may be efficient for a small number of orders, when going viral on TikTok many people see a huge influx of orders. With over 200 skincare or cosmetic orders in one week, it may be time to hire some help to fill all of the orders. 

The Solution: Contract Manufacturing

Contract manufacturing is when you have the same exact formula produced at an outside facility. This way you are able to turn over more products, and continue to focus on a growing your TikTok or other social media account.

One key way to continue growing a business is to focus on the marketing that helped you to get all of those orders in the first place. Genie Supply offers contract manufacturing for skincare and cosmetic products, so you can focus on marketing your skincare product, while we focus on producing it.

Click here to learn even more about contract manufacturing with Genie Supply. The biggest benefit of using contract manufacturing is the fact that you can use the same exact formula that was being used before, so your customers get to receive the same exact product they know and love.

Contract manufacturing with Genie Supply offers so many customization options like custom packaging or you can use come packaging offered by Genie Supply at affordable rates. To learn even more about contract manufacturing with Genie Supply check out our intro to contract manufacturing page.

If you aren’t sure if Genie Supply is right for you check out “Why Genie Supply” to see all of the benefits of working with our diverse, all women operated company!

Are you ready to start contract manufacturing with Genie Supply? Click the button below to fill out our contract manufacturing onboarding form and receive a personalized quote for your project!

Not ready to fill out the form? Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.