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Vegan Private Label Cosmetics

At Genie Supply, we work hard to make sure our private label cosmetics meet the standards you are looking for. Although many brands claim to be “clean,” our Green + Clean label means it! Every G+C product at Genie Supply is vegan and cruelty-free by default, as well as meeting our strict standards for clean beauty.

What Makes a Product Vegan?

Vegan and cruelty-free are not one in the same, although we at Genie Supply have put them under the same G+C label. While a cruelty-free product does not test on animals, a vegan product does not use animal-based ingredients. Common animal ingredients used in cosmetics include:

  • Honey

  • Beeswax

  • Lanolin (wool grease)

  • Squalene (shark liver oil)

  • Carmine (crushed-up beetles)

  • Gelatin (cow or pig bones, tendons or ligaments)

  • Allantoin (cow urine)

  • Ambergris (whale vomit) 

  • Placenta (sheep organs) (Source)

The list goes on, but you probably noticed many ingredients you recognize. The organization PETA has a helpful comprehensive list of animal-derived ingredients, which you can take a look at here

Why Go Vegan?

Vegan beauty products used to make up only a small margin of the cosmetics market, but their popularity is slowly increasing. With over a quarter of millennials identifying as vegan or vegetarian, this reality is upward-trending! In 2018, the market for vegan products increased a whopping 20% (Source).

This upward growth is projected to increase by 2030. The estimated annual growth rate is expected to go up 6.3% each year until then. Rising consumer awareness has been a huge contributing factor to this (Source). With so many customers seeking vegan labels, pivoting your beauty brand in this direction is something to consider.



Vegan Private Label Cosmetics at Genie Supply
The beauty of vegan private label cosmetics at Genie Supply is that we do the work for you so that you don’t have to! We stand behind our labeling process and help you feel more confident in the ingredients being delivered to you. 

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Create Vegan Private Label Cosmetics with Us!

With our G+C labeling system, creating vegan private label cosmetics at Genie Supply is easy. We’re here to work with you on ensuring the ingredients in your product are 100% vegan and cruelty-free! 

We’d love to chat with you about your options. You can contact us using our intake form or ask quick questions during business hours by calling our office at 812-329-1105. We look forward to working with you!