Start a Private Label Skincare Business in 6 Steps
Starting a Business with Private Label Skincare
Starting a skin care business can be a rewarding endeavor, but it also requires careful planning and execution. In this blog, we'll walk you through the steps of starting your own private label skincare business.
There are several considerations and steps one should take when looking to start a business of any kind. The curation of a brand can take months of planning and discussion. The following steps will help guide you through starting your skincare business with private label skincare.
The 6 Steps to Starting a Private Label Skincare Business:
1. Define your target market and product line
Before even ordering private label samples, it's important to have a clear understanding of the skin care products you want to sell and the customers you want to sell them to. Although it may sound silly, a brainstorming session with a trusted friend or business partner can help you better articulate your brand and its goals. You should first consider factors such as:
your budget
your customer’s budget
the type of skincare products you want to offer
the specific needs and concerns of your target market
the overall message of your brand
You will want to know the your target audience so you are able select a private label product that best fits their needs. For example, if you are looking to sell your brand to the market that values natural, organic, and high-quality products, you'll need to research suppliers who can provide you with high-quality ingredients that meet these standards. Alternatively, if you want to offer a wide range of products at lower cost, you'll need to do more research to identify the best suppliers and products for your needs.
2. Find a reliable private label skincare supplier
Once you have a clear idea of the products you want to offer, it's time to start looking for a supplier. There are a few key things to consider when selecting a supplier for your private label skin care business:
Quality: The quality of the products you sell will have a huge impact on your business, so it's important to work with a supplier that can provide high-quality ingredients and finished products. This is especially true if you plan to sell your products through an eCommerce site such as Amazon where customer reviews are extremely important to your sales outcomes. Look for suppliers who use quality ingredients and have a good track record of producing effective skin care products.
In addition, it could be beneficial to do some research on the exact ingredients of the formula you select. Are they high quality ingredients? Is there previous research showing their effectiveness as a skincare ingredient?
Cost: You'll also want to consider the cost of the products you'll be selling. While it's important to offer high-quality products, you'll also need to keep in mind your budget and ensure that you can make a profit. Look for suppliers who can offer competitive pricing without sacrificing quality.
Reliability: Finally, you'll want to work with a supplier who is reliable and trustworthy. Look for suppliers who have a good reputation in the industry and are able to consistently deliver products on time.
Values: Does the supplier you partner with hold similar values to your own? Do you see a long-term relationship developing with this supplier or future issues? This may seem like an unimportant aspect to think about in the very beginning of starting your private label skincare business, but successful brands are commonly build on good supplier relationships. Check out this blog to learn more about why.
3. Order Samples and Try the Product Yourself
Some people starting a skincare brand through private label may skip this very important step. Although it can take time to order samples and try them out for effectiveness, it is a very important step. In the coming months you will most likely invest a lot of time and money in advertising and selling your product. You will want to make sure it is a product you love. many private label skincare companies offer samples through thier websites at low cost.
Check out our skincare samples here and even order a few to try for yourself if you are shopping around to start your private label skincare business.
4. Develop your brand identity
Once you've identified a reliable supplier, it's time to start thinking about your brand identity. Your brand identity includes everything from your logo and packaging to the messaging you use in your marketing efforts. Although it’s important to consider these things in the beginning, this is the stage where you will make final decisions on what exactly the identity of your brand will be. This includes your color scheme and the overall mood of your brand.
To develop your brand identity, you'll want to consider the following:
Your brand's values and mission: What sets your brand apart from others in the industry? What are your core values and how do they reflect in the products you sell?
Your target audience: Who are you trying to reach with your products? What are their needs and concerns, and how can your brand address them?
Your brand's aesthetic: What kind of look and feel do you want your brand to have? This will be reflected in everything from your logo and packaging to the colors and fonts you use in your marketing materials.
5. Design your packaging and labeling
Once you've developed your brand identity, it's time to start thinking about how you'll package and label your products. Your packaging and labeling will play a crucial role in how customers perceive your brand, so it's important to put thought into this aspect of your business.
Your supplier should provide you with dielines for your packaging and this is the space you are able to fill with your design. Learn more about dielines and even see a design example from Genie Supply here.
Some things to consider when designing your packaging and labeling include:
The materials you'll use: Will you use cardboard boxes, plastic bottles, or another material for your packaging? If you are targeting a more earth conscious audience through your brand, for example, you may consider the environmental impact of your packaging choices. as well as their cost and durability.
The design and aesthetics: How will your packaging and labeling reflect your brand's identity and mission? Consider the colors, fonts, and overall look and feel you want to convey.
Selling Location: Where will you be selling your products? Does this location require boxes? Labels? Seals?
6. Place the Order with the Private Label Skincare Company:
Once you have narrowed down all of the details of your brand and selected the perfect formula, it is time to place your order. The sales representative you work with at almost any company is be sure to nail down the final details of your order and finally invoice for payment.
Once payment is complete the private label skincare company will begin the production of your order.
Bonus Step!
While waiting to receive your total order to start your private label skincare business you can begin signing up for the marketing services you intend to use. On Amazon, for example, you can begin by creating a seller account and signing up for brand registry. If you intend to market using Google, you will need to create a Google Ads account. You can also begin filing a trademark for your brand and company.
These are all things you can do while waiting for your order to arrive that will ensure your private label skincare brand hits the ground running!
Start Your Private Label Skincare Business With Genie Supply
Start by taking a look at our private label skincare formulas here, and even order a sample to try for yourself!
At Genie Supply we offer clean and environmentally friendly formulas and packaging. We look forward to hearing from you soon.
We have a team of experts ready to walk you through the process of creating the most chemically-effective and safe combinations for skincare.
Interested in private labeling with us? Click here to fill out our onboarding form!
Email us with questions at customerservice@geniesupply.com or contact us at (812) 329-1105.