Why Sell Luxury Private Label Cosmetics?

When starting your beauty line it is a good idea to identify your target audience and who you will be selling your beauty brand to. Private labeling luxury cosmetics can be a great way to target an audience looking for luxury cosmetics. There are many ways to incorporate luxury private label cosmetics into your beauty line. You could start your beauty line with luxury private label cosmetics or you may be able to add more luxurious products to your line at a later point to broaden the audience your beauty line serves.

What are Luxury Private Label Cosmetics?

Cosmetics can be made luxury in a variety of ways. But there are two main aspects of luxury private label cosmetics that elevate them to luxurious status.

1.Ingredients

Using quality ingredients in cosmetics is what truly makes a luxurious product. High-end ingredients that good for the skin and good for the planet can be a good place to start when beginning to search for luxurious private label cosmetics.

At Genie Supply, all we do is clean so all of our private label cosmetics have clean ingredients that are good for the skin and good for the planet.

In addition to quality ingredients, luxury private label cosmetics will contain little-to-no low quality fillers. While most cosmetic formulations will require some degree of filler to ensure the appropriate concentration of active ingredients in a formulation, low quality fillers like petroleum jelly may lead a private label cosmetic formulation to become less luxurious.

2. Packaging

When it comes to luxury cosmetics, packaging can be everything. Those looking for luxurious cosmetics will most likely want the packaging the product comes in to reflect the scale of the product itself. Customer experience can be what elevates a brand or product to luxurious status.

When private labeling luxury cosmetics it may be a good idea to sample the packaging your product will arrive to your customers in first. When sampling packaging pay attention to the following details of the packaging:

• feel

• weight

• texture of the material

• overall durability

When combining high-quality ingredients with high quality packaging, the end result will most likely be a luxury product. Many private label cosmetic companies, like Genie Supply, offer a variety of luxury private label cosmetic formulations and packaging types. You can then order samples of each to determine the best formulation and packaging type that will, in combination, make your cosmetic line luxurious.

Many private label cosmetic companies also offer the option to bring your own packaging if you can’t quite find what you are looking for in house. Like mentioned above, however, always order samples and ensure the formulation is compatible with the packaging before ordering your own packaging in bulk.

How to buy luxury private label cosmetics:

Finding a Manufacturer:

Many private label cosmetic companies, including Genie Supply, sell luxury private label cosmetics. At Genie Supply all we do is clean and all of our formulas contain high-quality ingredients. When looking at other private label cosmetic companies, be sure to do your research and pay attention to the ingredients that are in the private label formula you choose.

Identifying truly luxury private label cosmetic formulations can be a difficult task that requires a lot of research, but this research will pay off in the end when you are able to market your product and believe it is truly a luxury product.

In addition, it can be beneficial if the same lab you purchase private label cosmetics from is also able to offer luxurious packaging to elevate your product. If not, you may be able to find packaging from a different supplier and bring your own packaging.

Consider Starting Your Brand With Luxury Private Label Cosmetics

When shopping for luxury private label cosmetics, it's important to do your research and choose a brand that aligns with your values. Look for brands that use high-quality ingredients and that have a commitment to sustainability. You should also consider the packaging of the products, as luxury private label cosmetics often come in beautiful, high-end packaging that adds to the overall experience of using the product.

Genie Supply

At Genie Supply all of our formulations are made with high-quality and clean ingredients. One of our favorite luxury private label cosmetic formulations is our Shimmering Dry Body+Hair Oil.

In addition we offer a variety of luxury cosmetic packaging such as 125007, which is offered in 20ml, 30ml, and 40ml sizes. This packaging can also be paired with our 50% Post Consumer Recycled (PCR) dropper tops to increase the sustainability of your brand.

In the meantime learn more about Genie Supply. All we do is clean!

Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.