If you’re looking to create your own skincare brand, stop right here! Say you’re a beauty guru who is making the jump into all things skincare. Maybe you’re following in Alicia Keys’ steps or maybe you’re looking into ways to combat maskcne. Either way, this blog will give you the tell-all on how you can easily create your own skincare brand. Let’s get started.

Find your way: Establish Your Brand’s Focus

Before creating your own skincare, brand, you need to focus on yourself. Ask yourself:

What do I want to see in a skincare brand?

What is missing from the current skincare landscape now?

How can I meet a need that is currently unmet in the marketplace?

Chances are, someone else is looking for the exact same thing. If you can deliver what they want (and what you want), you’re good to go!

If you don’t know what you want, research other skincare brands to find inspiration for your own skincare brand. Learn the landscape (or lack thereof). Think about those skincare brands offer and their limitations.

Make sure to also consider whether you want your brand to focus on other sub-skincare types like CBD skincare products or clean beauty skincare products. People are becoming more and more conscious about the types of skincare products they put on their skin, so there’s no harm in starting with clean formulas now!

Choose Your Partner: Lab Edition

Now it’s time to pick and choose so you can create your own skincare brand. Make a list of skincare labs and list their pros and cons. Do they support entrepreneurs? What’s their MOQ (minimum order quantity)? There’s lots of different labs out there that do lots of different things related to skincare, so:

Do they only offer R&D (research and development), sampling, batching, testing.. or do they offer total turnkey manufacturing? (Turnkey means everything included, ready-to-go, so typically: packaging + formulation + filling + labeling/boxing).

You should also consider the type of service you’re looking for to creating your own skincare brand. If you’re completely new to the beauty business world,  I recommend starting with private labeling. There are all sorts of benefits to private labeling your own skincare brand.  It’s budget-friendly and takes the fastest approach to create your own skincare brand!

All you do is go through the company’s skincare catalog and pick which formulas you want to use for your own skincare brand. It’s that easy!

If you want something that’s totally your own (and owned by you!), pick custom formulating. That’s where the formula is made specifically for you and your brand, based on your idea. You’ll be getting your own unique skincare formula, but, the downside is that it may take longer and cost you more money.

That’s because the lab is starting from scratch (kind of like you creating your own skincare brand). It takes time to make the perfect skincare formula. After the formula is created, it needs to undergo testing for FDA approval. If you’re creating your own skincare brand, I highly recommend private labeling to start your foundation. You can always come back to custom formulation later when you have more money and time on your hands. 

Get Ready to Launch!

This step might seem like it’s the last of all your hard work, but it’s not. Your product (or line) was made to fill a specific need, and there’s a specific target persona who needs your products - like yesterday. map them out. Now it’s time to service them. Let’s go find them!

Now that you’ve created your awesome skincare brand, you have to make sure you’ve got a killer site, the right business deals, a top-notch social media game, and a highly anticipated launch party.

You’ve put a lot of hard work into creating your own skincare brand and it’s time you let the world know what you have to offer! Do what it takes to get your own skincare brand known to everyone in the world. Whether that’s through Tik Tok, blogging, or constant (but calculated) Instagram posts, don’t give up!

How About Us, Partner?: Create Your Skincare Brand with Genie Supply

So if you’re looking to create your own skincare brand, Genie Supply has you covered. We love working with entrepreneurs and helping people get off on the right foot with their own skincare brand. We offer private labeling for clean, green beauty products. We even offer CBD formulations!

If you’re looking to custom formulate for your own skincare brand, we also have you covered there. The cool thing about custom formulating with us? Once we finish creating your formula, you can take it wherever you want! Whether that means saving it for a rainy day while you save up money or taking it to another place for manufacturing, we’ve got your back. 

For a full list of information about Genie Supply and how to get started…

Check out our “START HERE” tab! It’s got all the information you need to know from testing to manufacturing.