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How To Find The Best Facial Wholesale Products [Easy 2 Step Process]

Looking for facial wholesale products for in-spa treatments or to create your own branded facial range to sell on the market?

If you need a little guidance on the best methods to vet wholesalers, you’ve come to the right place! 


To make the selection process quick and easy for you, we reveal the two most important filtering criteria to find the perfect beauty lab for your exact needs. 


Follow our advice below and learn the secrets to finding high-quality facial products that suit your business’ aspirations and current budgeting requirements. 




1. Look For Clean, High-Quality Facial Skincare Products With Science-Backed Ingredients 

Facials are a luxury treatment, and clients expect superior quality skincare as part of the experience. Choose products made with clean ingredients that are carefully formulated to deliver maximum skincare benefits. 


The only way to tell if a beauty lab’s wholesale facial products will live up to expectations is to evaluate their ingredients:

  • Does the formula contain potentially harmful, unethically sourced or non-renewable/non-biodegradable (aka “forever chemical”) ingredients like animal products, petroleum derivatives, mica, silicones or worse? Avoid manufacturers who don’t prioritize safety for consumers or the environment (i.e. prioritize clean beauty).

  • Will this product provide real improvements to your customers’ skin? Look for ingredient selection supported by peer-reviewed scientific research.

At Genie Supply, delivering clean, vegan, and sustainable skincare is our priority – we formulate our private label products without over 2,000 potentially harmful ingredients.

We believe in quality, luxury-feel skincare that delivers real results - ideal for professional facial treatments. Don’t just take our word for it - we cite real peer-reviewed scientific research on our private label product pages to support and explain our ingredient selection process.  





2. Choose Between Highly-Customized Facial Skincare Or Budget Friendly Pre-Formulated Options

Once a beauty lab’s ingredients pass the screening test, it’s time to narrow down your shortlist by getting clear on your business’ priorities.

Are you willing to spend extra for unique customized wholesale facial products, or are you comfortable sticking with budget-friendly pre-formulated options?  

Option 1: Budget-Friendly, Pre-Formulated Facial Wholesale Products (No Customizations)

If budgeting concerns are your main priority, we recommend purchasing your facial wholesale products on a bulk or private label basis. While your products won’t be unique, all of the formulas are developed in advance which saves both time and money. 

  • First, you need to look at the range of facial products on each wholesaler’s website.

Are you open to a wide variety of different facial wholesale products, or do you have your heart set on one or two specific products for particular treatments?

For example, if you are primarily interested in chemical peel treatments, you need to narrow down your shortlist to just the labs that already sell chemical peel products in their existing catalog. If they don’t sell the exact products you are looking for, either consider the customization route, or take that beauty lab off your shortlist. 

  • Next, you need to choose between buying in bulk or private label manufacturing. Bulk is typically recommended for in-office facials, while private label works best for selling branded facial products on the market. 

Bulk purchasing involves buying just the skincare product itself in large quantities of unbranded tubs. This method allows facialists to save money through economies of scale, and it’s the most convenient way to supply products for in-spa facial treatments. 

However, if you are planning to start your own facial skincare line, turnkey private label is typically more convenient as you can source the products and branded packaging all in one place. 


At Genie Supply, we have a number of existing bulk and private label products that are perfect for professional facial treatments. In total, we have over 60 pre-formulated skincare products to choose from.

Need facial wholesale products for in-spa treatments? We make it super easy to order in bulk on our website. Simply add the products you want to cart and check out. 


Looking to start a facial skincare line? Partner with us on a turnkey private label basis. In addition to filling and quality-testing your products in-house, we offer customized packaging that will help your facial skincare line stand out in this competitive market.

Submit your packaging designs to our screenprinting, product packaging, and box packaging team and we can bring your packaging ideas to life! 





How To Select Pre-Formulated Products For Facial Treatments

With over 60 skincare products to choose from on Genie Supply’s website, we’ve made it easy to create a facial treatment program of 4-5 products for each skin type.


Need some inspiration? Here are four hydrating, anti-inflammatory, and anti-aging products, that work perfectly for facial treatments and are ideal for most skin types: 

Our mango sorbet cleansing balm is the perfect product to apply at the beginning of a facial treatment. Combining nourishing camellia, pumpkin, chamomile, and pomegranate, this soothing anti-inflammatory cleansing balm removes makeup and cleanses without drying out your clients’ skin. 

Follow up the cleansing treatment with our skin cell turnover resurfacing mask. This 15-minute chemical exfoliating mask combines AHAs with salicylic acid to increase skin cell turnover and clean pores - resulting in clearer and younger-looking skin.

Another great option for a relaxing facial treatment is our liquid sheet mask serum. This leave-on treatment provides all the hydration of a traditional sheet mask but without any single-use waste! Combining the anti-aging effects of argireline with humectants like glycerine, this mask hydrates and leaves your clients with glass-skin after each session.

Finally, end the treatment with some added hydration courtesy of our blue gel cream. Infused with bull kelp bioferment and white willow bark extract, this cream rejuvenates the skin, with added hydration, reduced redness, and improved skin texture. 




Option 2: Invest Extra For Originality - Customized Wholesale Facial Products

If pre-formulated products just won’t cut it, and you have ultra specific ideas in mind for your facial treatments, a customized formula can bring your vision to life. There are two main customization processes to suit different budgets and customization levels. 

This involves using a lab’s existing base formula and adding your unique customizations on top. Although it doesn’t offer the same level of personalization as custom formulating, this process is more budget-friendly.

If you find yourself mixing together two uncommonly-combined ingredients during your treatments, this customization method is the perfect opportunity to bring them together in your own product. 

At Genie Supply, we offer over 100 bases to work with! Book a call with us to learn more about our custom product creation process. If we don’t have an existing base that can suit your needs, we’ll refund you at the end of the first call. 

  • If your facial product requirements are highly specific and unique, then custom formulating is the process for you. 

It’s expensive and time-consuming, but if you are confident in the market potential of your ideas, then it should pay off in the long run. Custom formulating provides much more control and you can carefully select each and every ingredient in your collection. 

Either route you take, you can start off small with bulk only (where you fill the product into packaging and/or back bar sizes yourself - a semi-DIY option) or go partial or total turnkey.

At Genie Supply, the possibilities with our custom formulating process are almost endless. We love a challenge and specialize in formulating new-to-market concepts and novel chemical research.


In sum, finding facial wholesale products involves 2 key process: 

  1. Evaluating each beauty lab’s ingredients for both cleanliness and research-backed efficacy  

  2. Choosing between budget-friendly pre-formulated products or more expensive customized manufacturing methods to help your products stand out


Ready to get started with your facial products selection process? Genie Supply offers a range of wholesale options including bulk, private label, custom product creation, and custom formulating.

Don’t hesitate to get in touch to learn more! Email us at customerservice@geniesupply.com or call (812) 329-1105.