When looking to private label a moisturizing skincare product it can be difficult to choose to know which one is right for your brand. There are several options when it comes to private label skincare moisturizers and manufacturers.

In this blog we will discuss how to choose a private label moisturizer and even provide some resources that may assist in your search.

Let’s go!

Look at the Ingredient Listing:

The most important aspect of choosing a private label formulation is choosing a product with ingredients that will help produce the intended effect of your product. While packaging is important aspect to your brand that will draw customers in, the ingredients and performance of your product will keep them coming back.

Obviously you want your moisturizer to be well…moisturizing, but there are other ingredients in your product that can help to target other effects such as acne, inflammation, or uneven skin tone.

• Moisturizing Ingredient for Acne Prone Skin:

If you are looking to choose a private label moisturizer that is good for acne-prone skin, look for a private label moisturizer that includes ceramides as a star ingredient.

In addition to being a moisturizing ingredient, ceramides help to regulate the skin’s oil production and restore the skin’s barrier. While there are many causes of acne in people of all ages, too much dirt and debris entering the pores due to a weak outer barrier is a cause of acne. The lipids in ceramides are powerful in rebuilding the skin’s barrier that keep moisture in and dirt and debris out.

One of our favorite formulation lines at Genie Supply is our lineup of gentle skincare, and each of these products is great for people with sensitive and acne prone skin. Check out our Gentle Daily Moisturizer with ceramides for a private label moisturizer that is beneficial for those with acne-prone skin.

• Anti-Inflammatory Moisturizing Ingredient:

Aloe vera, a well-known moisturizing ingredient, is also an anti-inflammatory ingredient. If you are looking for a moisturizer will target inflammation, look for one that includes aloe vera or aloe extract. In addition to its anti-inflammatory properties, aloe vera will create a fun and soothing user experience because it has adds a cooling effect when applied to the skin and lasting moisture.

At Genie Supply, we offer multiple moisturizers with aloe as a start ingredient including the following formulations. If you are looking to private label moisturizer that is also anti-inflammatory. Take a look and even order samples to try out for yourself!

• Moisturizing Ingredient for Evening Skin Tone:

Uneven skin tone can be caused by a variety of factors, and many individuals looking to purchase skincare are looking to even out skin tone. Private labeling a moisturizer targeted at evening skin tone can be helpful for those targeting the signs of aging, acne scaring, sun damage and more. Retinol, a powerful skin tone evening ingredient, can be a great addition to a your private label moisturizer.

At Genie Supply we have a full line up retinol skincare for daily or weekly use, but our latest addition to the retinol skincare lineup is our Super Rich Retinol Cream. This product provides moisture the skin while helping to even out skin tone.

In addition to Genie Supply’s private label moisturizer, HS Private label also offers a great private label moisturizer with retinol that can help to even skin tone and moisturize. As always, be sure to order samples of the product you intend to private label before placing a full order!

Choosing the right Moisturizing ingredients for your target audience:

While different ingredients perform different functions in all private label skincare, work to choose an ingredient that will benefit your target audience. For a more elevated private label moisturizer choose quality ingredients that won’t degrade over time and a formulation that isn’t full of fillers. Like we said before, the best moisturizing skincare ingredients will keep your customers coming back and help your brand to build a loyal customer base.

Not only does the function of your ingredients matter, the impact they have does too! With the clean and biodegradable skincare industry growing, selecting a formula that is good for the skin AND the earth can provide a different type of value to your conscious consumers in the long run.

Check out Genie Supply’s full inventory of clean and sustainable private label moisturizers.

Sample, Sample Sample:

Regardless of who you private label moisturizer with, it is important to sample your product before making a full purchase order and taking your product to market. Once you have determined what ingredients you would like your private label moisturizer to include, it is time to order samples and carefully consider the effectiveness of your product. A product that you love will only make it easier for you to market and sell, and you definitely want to be able to personally testify to the effectiveness of the product you are selling to your customers.

Private Label Moisturizer with Genie Supply:

At Genie Supply, our moisturizers are available in a range of textures, from lightweight lotions to thick creams, and choosing the right one for business is crucial for getting the most benefit from the product.

To start fill out the contact us from and order samples to begin testing out your private label moisturizer. When you are ready to place your order, we can work with you to select the perfect packing options to draw in your customers!

Interested in customizing your product to create a more unique product? Customize any private label moisturizer through our Custom Product Creation program for an extra $2,000. Through this program you can add or subtract any ingredient from any private label moisturizer including adding an all natural colorant!

Overall, private label moisturizers are a great option for those who are looking for affordable, high-quality skin care products that can be sold under a their own brand.

In the meantime, learn more about Genie Supply, our values and team members here.

Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.