Hair care products are a near universal product that many of use daily. If you find your self with a passion for hair and hair care there are few ways you could pursue this passion. In this blog we will start about pursuing your passion for hair and hair care through starting your beauty brand with a private label hair care product.

Let’s go!

If you are new to the Genie Supply blog you may we wondering exactly what private label hair care products are… Just like any private label product, private label hair care products are made with already developed formulations. You, the entrepreneur, can use an already developed formulation and apply your own branding to create your hair care product.

It may seem counterintuitive to start your hair care brand with an already developed formulation, but thousands of well-known companies started their brands with -and still use- private label product. Designing and selecting your own packaging makes your product unique, and that is the beauty in private labeling beauty!

If you are just getting started in the beauty industry, the Genie Supply website is a great resource for getting to know clean beauty and finding resources to start your own brand.

selecting a Private Label Hair Formulation

At Genie Supply we have a few formulations for hair care and many other private labeling and manufacturing labs do too.

What kind of hair care product are you looking to private label?

• Shampoos and Conditioners

• Hair Masks and Treatments

• Styling Products (e.g., serums, gels, sprays)

• Hair Oils and Serums

• Scalp Care Products

Regardless of which lab you choose to work with or what type of hair care product you are looking to start your brand, look at the ingredient listings.

Seriously, look at the ingredient listings!

• Choose clean and safe ingredients

As with many non-clean beauty products and ingredients more and more studies have begun to show the negative effects of “dirty” ingredients in hair care products.

The Environmental Working Group continues to research and release information related to harmful ingredients in all beauty products. Unsurprisingly, parabens and formaldahyde-releasing ingredients on the the top of the list from the EWG of ingredients that should disappear from beauty products all together (Source).

These ingredients are a popular preservatives in hair care products, specifically shampoos and conditions, that have been well researched and understood to be a harmful ingredient linked to cancer and hormone imbalances in women (Source).

When looking to begin private labeling hair products, it is important to pick the perfect formulation for your brand, and formulations with toxic ingredients are bad for your customer base and your business.

Although sometimes a little more costly, private labeling hair care that is good for your customers is not only the ethical thing to do, but also the better business move.

To learn more about hair ingredients that are labeled as toxic, head over to EWG website!

• Choose ingredients that will benefit your customer base

Another thing you should consider when private labeling hair care products is you ideal customer base. There are many different types of hair from curly to strait and thin to thick. When selecting a private label hair care, consider who your customer base will be and what ingredients would benefit your customer’s hair type the most.

When looking to market your product to individuals with dry and/or curly hair for example consider:

• Shea Butter

• Coconut Oil

Both of these ingredients have been researched and found they improve moisture retention (Source).

If you are looking to create a product for those with dry scalp consider tea tree oil as an ingredient in your private label hair care.

Once you have determined which ingredients you are looking to have included in your private label hair care, you can order samples of the products to try out for yourself.

Talk to us

At Genie Supply we have multiple private label hair care products in our formula library. If we don’t have what you are looking for, we would happy to recommend other private label hair care manufacturers to work with.

In the meantime, learn more about us, our mission, and our team!

Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.