Considering the leap from at-home formulating to a professional personal care product manufacturer? 

If you need some clarity about the potential profit-boosting benefits of making this big switch, you’ve come to the right place! 

Our in-depth guide below explains the top three benefits of collaborating with a personal care lab, all of the main manufacturing options on offer, and how to find the best personal care product manufacturer for your brand!

Evaluate Your Brand’s Performance & Identify A Profit-Maximizing Strategy

Boosting your business’ profits sounds simple in theory. It’s purely a combination of lowering your costs, raising your prices, and/or making more sales. Easy right? 

As a brand owner, you know it’s never that simple. Making changes to your business strategy is always risky and requires proper planning to get right. 

To increase profits, first, you need to evaluate the current state of your business in depth. Be honest about the pros and cons.

Some important questions to ask include: 

• What are your current production capabilities and limitations?

• Can you identify the biggest time sucks that distract from your most profitable activities?  

• Have you scaled your business to a similar level as your closest competitors? 

• Is there a market demand for more of your products? 

• Are you devoting enough time to marketing efforts for customer acquisition and retention?

To get clear on where your brand stands right now, conduct a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to identify your personal care brand’s key advantages and disadvantages in the market. 

Once you’ve assessed your brand’s performance, it’s time to address its weak points. Note how many of your current limitations are related to the actual manufacturing process for your personal care products. 

A lot, right?

Manufacturing at home is a good opportunity to learn more about the formulating process as a hobbyist, and can be convenient in the beginning stages of your business, but it’s important to identify the right time to level up. When manufacturing at home becomes a significant bottleneck for boosting your profits –  it’s time to partner with a lab. 

At Genie Supply, we’re experts in helping personal care brands just like yours move from in-house production to a professional lab. Learn more about how the entire process works here. 

The Profit-Boosting Benefits Of Hiring A Personal Care Product Manufacturer

Giving up control through outsourcing can be daunting at first, but once it’s clear that this leap will improve your business, partnering with a personal care product manufacturer becomes a no-brainer decision. 

1. Boost Your Profits Through Economies Of Scale 

You need to price competitively and offer real value for money to succeed in the personal care industry. As you know, minimizing costs without sacrificing quality is difficult when you formulate all alone. Thankfully, professional personal care product manufacturers are efficiency experts! Production at scale reduces the cost per unit while maintaining strict quality standards.

This might mean that you’ll have to adjust your budgeting and expectations to match what scaling takes. You really won’t be ready for manufacturing MOQs / pricing until you have enough money to cover 3-6 months’ inventory purchase upfront (if you were DIY-ing) or if you are bursting at the seams with demand! If you can’t keep up with the sales, then it’s time..

This shift in strategy can also help your brand adapt to market trends and ever-changing consumer preferences. As your business grows, and demand increases, working from your kitchen just won’t be sustainable anymore. Professional manufacturers have all of the equipment, raw materials, labor, and experience needed to scale up production quickly and respond to consumer demand. 

2. Free Up Time For High ROI Marketing And Sales Management 

The benefit of working with a professional lab becomes clear when you add up all the hours spent on at-home product production and consider how that time could be spent elsewhere.

There is a huge opportunity cost to making your own products at home. Every minute you spend formulating could be spent on marketing or sales to retain your current customers and attract a new base of loyal fans. Working with a lab results in faster turnaround times and more efficient production overall. 

How much time and effort would outsourcing all of the formulating, production, filling, and packaging save for your business? With your products fully ready to go, you can focus on other key business operations and scale your brand upwards to increase profits. 

3. Easier Compliance With Regulations & Quality Control

Running into legal trouble is every small personal care product brand’s worst nightmare. Partnering with a lab helps to keep some of those fears at bay. 

While it is your responsibility to comply with all legal and safety standards, professional personal care product manufacturers have quality control and compliance measures in place to make the process as straightforward as possible.

Beauty chemists have the advanced knowledge required to anticipate potential issues with your formula before they even arise, and labs will thoroughly test each product to ensure it is safe for human skin.   

At Genie Supply, we take product testing seriously and offer a number of different tests (even beyond legally required testing) to ensure your products are safe for the market. Learn more about our testing processes here. 

Identify The Best Outsourced Manufacturing Option For Your Brand 

Contract Manufacturing 

If you love your current personal care formula and don’t want to change a thing, contract manufacturing is the natural next step. This involves partnering with a lab to professionally recreate your own formula as close as feasibly possible to your at-home recipe. 

Genie Supply’s contract manufacturing process has no set MOQ and we even assign a dedicated project manager to oversee the entire process. We can also tailor the formula based on your feedback. 

Private Label / Bulk Manufacturing / Custom Product Creation 

If you want to change up your product range going forward, private label is a great method to save on both time and costs. This involves using a manufacturer’s preformulated personal care products as your own.

If you are on a budget but hope to separate your formula from all the rest through subtle customizations, look for labs that offer custom product creation. 

Turnkey manufacturing involves sourcing all of the products, packaging, and filling from the same lab. If you already have an efficient packaging and filling system in place, buying in bulk is potentially the best path forward for your brand. 

At Genie Supply we offer over 60 skin care products on a (turnkey) private label or bulk basis. Read more about our range in our product catalog.

Our custom product creation service involves making customizations on top of one of our base formulas. Learn more about the custom product creation process here. 

Custom Formulating to Prepare for Contract Manufacturing

One of the most exciting benefits of moving product development to a lab is the opportunity to collaborate with innovative chemists. Are you ready to make your mark on the industry with highly customized, totally unique products that the market has never seen before? Custom formulating is the way to go.

It’s difficult to formulate brand-new product concepts on your own, but partnering with the right lab and the best professional chemists can make your dream personal care product a reality. 

This is a great method to boost your business profits as new and original formulas help justify a luxury pricing strategy.  

At Genie Supply we specialize in new-to-market concepts and product formats, clean personal care products, novel chemical research, and hybrid beauty products. Learn more about our custom formulating process here.

Finding The Best Personal Care Product Manufacturer For Your Brand 

Once you’re clear on the best manufacturing method for the next stages of your business, it’s time to find the best personal care product manufacturer to partner with your brand.

Outsourcing involves placing a lot of trust in another business. You need to vet all of the potential suppliers closely. Ask yourself:

• What manufacturing methods does this lab offer? If you hope to stick with your current recipes, a strong contract manufacturing service is essential.

• Do they use high-quality and clean ingredients? 

• What is their custom formulating process like? How original and unique are their custom-formulated products? 

Read reviews, closely evaluate each lab’s formulas, and analyze the ethical standards and company ethos of each supplier before you sign any contract. 

At Genie Supply, we pride ourselves on our flexible, scalable, and adaptable manufacturing strategies and aim to make your transition from at-home formulating to the lab setting as seamless as possible. Read through our amazing client testimonials to see for yourself! We use quality and clean ingredients in all of our formulas and also offer fully customized packaging and filling services. 

In sum, the profit-boosting benefits of hiring a personal care product manufacturer include:

• Cost-savings through economies of scale

• Frees up more time for high ROI marketing and sales

• Facilities easier quality control and compliance with government regulations  

At Genie Supply, we’re experts in home-to-lab formulating, and we’d love to collaborate with your personal care brand! Email us at: customerservice@geniesupply.com or call us: (812) 329-1105 for more information.