Interested in launching a private label liquid lipstick, but not sure where to start? 

While it can seem confusing at first, our foolproof guide below outlines why private labeling is the best path for newbies and provides easy-to-follow steps that will dramatically boost your chance of success. 

We reveal all of the green flags to look out for when selecting a private label liquid lipstick supplier. Plus, we outline simple yet effective customizations that can elevate your liquid lipstick from generic to branded and unique.

Why You Should Private Label Liquid Lipstick 

The private label path is the smart choice for new brands looking to sell their own liquid lipstick.

To thrive in this competitive beauty economy, some element of customization is necessary to stand out from the crowd. White labeling just won’t cut it anymore. 

It may sound exciting to go a step further and contract manufacture your own unique formula. This risky method is prohibitively time-consuming, more expensive, and requires Minimum Order Quantities (MOQs) that most newbies have no chance of reaching. 

Think of private labeling as a Goldilocks sweet spot between these two manufacturing extremes. 

How Does Private Labeling Work? 

The process is straightforward. First, the manufacturer tests and perfects its own base liquid lipstick formula. Next, your brand contacts and collaborates with the manufacturer to make small customizations that put your brand’s unique stamp on the product. This includes choosing the liquid lipstick shades and flavors and also creating the packaging. 

Be strategic with your customizations, you want to develop a liquid lipstick that directly matches your target market’s needs.

At Genie Supply, the private labeling process for our liquid lipstick takes between 6-8 weeks. This is much quicker than custom formulating. We don’t have any strict MOQ for private labeling customers (however we apply a small order fee to cover costs for orders under 5000 pieces).

How To Strategically Select A Supplier 

Developing your brand’s private label liquid lipstick is a collaborative process and you need to be selective when choosing a manufacturer.

Sourcing from abroad can cut costs, but if you want a smooth development process, opt for a supplier closer to home instead.  

Choosing US-based manufacturers makes all of the communication easier and speeds up the process by dramatically cutting shipping times. Plus, you can get your private label liquid lipstick to market much faster by working domestically. 

As a US-based company, Genie Supply completes all of our R&D and manufacturing right here in the USA.

What To Look For When Choosing A Liquid Lipstick Formula

Liquid lipstick wearers are looking for both color payoff and lasting power. While liquid lipstick formulas outshine (no pun intended) most glosses and satin lipsticks in these departments, they fall short by causing dryness.  

A good liquid lipstick is opaque and lasts for a long time before needing any touch-ups. A great liquid lipstick goes a step further and overcomes the dryness issue. 

At Genie Supply, our private label matte liquid lipstick is formulated with jojoba oil and vitamin E to moisturize the lips while providing a long-lasting, intense color payoff at the same time. 

Clean Beauty Credentials 

Although we are dedicated to clean beauty across our entire makeup and skincare lines, at Genie Supply we are particularly passionate about clean lip products.

The mouth is a sensitive part of the body and small quantities of lip products are unavoidably digested after application. Some lipstick wearers report up to 20 reapplications in just one day! 

Take your liquid lipstick to the next level by opting for a fully clean formula. We are currently developing a clean private label matte liquid lipstick (stay tuned!), but in the meantime, we can make this clean dream a reality for you through our custom formulation process. 

Making A Private Label Liquid Lipstick Your Own 

Once you have chosen the right supplier with a great private label liquid lipstick base formula, it’s time to think about how you can make it unique to your brand. 

Before you make any customization decisions, you need to get a clear picture in your head of your target audience.

Who is your buyer persona and what are their unique needs when it comes to liquid lipstick? 

Selecting The Liquid Lipstick Shades 

If your brand is niched specifically for people of color, you need to be careful to choose shades that flatter and compliment deeper skin tones. 

Or maybe your brand is targeted at a broader demographic and claims to be inclusive of absolutely everyone? Select a manufacturer that provides enough shades to flatter each and every undertone and skin shade. 

At Genie Supply, we offer a range of different shades for our lip products. Our matte private label liquid lipstick covers every single skin tone and undertone, with 48 shades in total to choose from. 

Adding Flavor To Elevate Your Brand 

Adding flavor to your private label liquid lipstick is another chance to impress your customers by making your products more unique. 

At Genie Supply, we offer 18 different flavors in total for our lip products. From fruity options like watermelon or banana, to sweet and rich flavors including vanilla and chocolate cake, there’s something for every brand to make our private label liquid lipstick your own.

Selecting & Customizing Your Liquid Lipstick’s Packaging 

Packaging is one of the most important elements when creating any new makeup product. First impressions count, and if you want your liquid lipsticks to fly off the shelves from day one, you need to build trust and create an instant impact with beautiful branded packaging. 

At Genie Supply, we offer screen printed logos on our private label liquid lipstick tubes to make the products truly yours. In total, we offer 12 different liquid lipstick tubes to choose from. Get in touch, and we’ll help you choose the best tube to match your brand’s unique style.  

We aim to make branding and packaging as simple as possible for our customers. We provide template dielines so you can work with your designer to bring your branded packaging ideas to life! 

Need your liquid lip products boxed? We offer both matte and glossy custom carton box packaging. 

What about distinguishing the liquid lipsticks by shade? Consider labeling the base of each lipstick with our matte or glossy labels (available in any custom size that you require).

In sum, private labeling is the best manufacturing strategy for small brands looking to launch liquid lipsticks. To maximize your chance of success, focus on three key elements: 

• Choose a professional domestic supplier who offers a broad range of liquid lipstick shades with an option to customize the formula

• Ensure the base liquid lipstick formula is opaque, long-wearing, and non-drying

• Focus on suppliers who offer a range of product packaging options for their private label liquid lipsticks  

Ready to start your private labeling journey? Looking to order our private label matte liquid lipstick?  Or have any questions about manufacturing methods for liquid lipsticks? Don’t hesitate to email us at customerservice@geniesupply.com or call us at 812-329-1105.