What is Private Label Lotion?

Private labeling is when a product is created by one company but sold by another company under a different brand name. For more info about private labeling, check out our page all about private labeling skincare. Private labeling skincare, and lotion specifically, is common and allows companies to offer their own line of products without having to invest in the R&D and coordinating production.

There are many different types of private label lotions and most manufacturers, like Genie Supply, have a variety of lotions for you to choose from to best suit your needs. Depending on what you are looking for in a private label lotion, it can be made with a wide range of ingredients, including plant-based oils, vitamins, and other natural extracts. At Genie Supply, all of our private label lotions are made with clean ingredients, for example.

Most ingredients in private label lotions are chosen based on their nourishing, moisturizing, or other skin care benefits. In addition to these ingredients, private label lotion may also contain preservatives, fragrances, and other additives to enhance its performance and appeal.

Why Private Label Lotion?

There are several benefits to using private label lotion for your business, whether you are just starting your brand or looking to build onto a current line.

Lower-Cost than Custom Formulating

One of the main advantages is that it allows you to offer a high-quality product to your customers without having to invest in the research and development of that product yourself. This can save your business time and money, and allow you to focus on other important areas of your business such as sales and marketing or curating your brand.

Find a Product Already Tailored to Your Market

Like we mentioned before, a private label product is one that has already been created, and private labeling allows you to create your own design and choose packaging for your product. By designing and selecting your own packaging materials, you are able to completely customize your product to represent your brand.

Additionally, there are several private label lotions to choose from, including those offered by Genie Supply, but many other manufacturers offer a variety of private label lotions as well. By ordering samples and trying out the lotions for yourself, you can select the perfect private label lotion for your brand.

By selecting the perfect product for your brand to start, you can stand out from the competition! This can be especially important in the cosmetics and personal care industry, where customers are often looking for products that are high-quality, unique, and align with their values and lifestyle.

Things You May Want to Consider Before Private Labeling Lotion:

Work with a reputable manufacturer you trust:

In order to create a successful private label lotion product, it is important to work with a reputable manufacturer that has experience in the industry. You will need to collaborate with the manufacturer now and in the future to create your final product. Before making a final selection of private label lotion, you should also ensure that it meets all relevant safety and regulatory standards when it is sent or sold to your customer base.

After starting your line with one private label lotion, it can be difficult to switch manufacturers and keep the same, or even similar formula. This is why you should work with a lab you can cultivate a relationship with in the future. Check out our blog on this topic if you are wondering what to do if you find yourself in a situation where need or want to switch manufacturers.

Packaging and Labeling

Consider the packaging and labeling of your private label lotion. The packaging and labeling of you private label skincare should be:

• attractive

• functional

• clearly communicate the benefits of your product

• clearly communicate the features of your product

The labeling should include all necessary information, some of which is required by FDA:

• ingredients

• directions for use

• container size

• relevant warnings or cautionary statements.

Find out more about FDA packaging regulation for beauty and cosmetic products here.

Overall, private label lotion can be a valuable addition to any business or great product to start your beauty line with. It is versatile and works for almost any skin type. If you are first starting off a beauty brand, it is encouraged to offer products that can reach a wide demographic and this can include branding products that are clean or vegan.

By offering a high-quality, tailored product, you can build your brand, differentiate yourself from the competition, and create a loyal customer base that will only grow in size with time. You may want to shop around to find the perfect private label lotion and we understand, but we encourage you to check out our products and even order a few samples to try for yourself.

Private Label Lotion with Genie Supply

Our favorite private label lotions at Genie supply are…

Check out all of our private label lotions and skincare here, and even order a few samples to try out.

In the meantime learn more about Genie Supply. All we do is clean!

Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.