Genie Supply

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Sell Skincare on Amazon

Alexandra Klemme

Skincare On Amazon

Over the past 10 years, the world of eCommerce has grown tremendously, and Amazon has lead the eCommerce pack. At the onset of the COVID-19 pandemic, people who never shopped online before began shopping online for everyday products in almost every category, resulting in a huge overall uptick in Amazon sales (Source). 

Clean beauty product sales specifically  have increased drastically month over month in  the past year, but we assure you it’s not too late to jump into selling skincare products on Amazon! (Source)

At Genie Supply we make selling skincare on Amazon an easy process for your brand by offering the “Amazon Ready Package” with our services. Starting your skincare brand for Amazon can be much easier adding on the “Amazon Ready Package” to your manufacturing order. We will prepare and send the first round of inventory straight to Amazon, along with some other perks. 

Let's get into it!

Why sell skincare on Amazon through Genie Supply? 

Did you know that clean and natural beauty is one of the top growing personal care categories on Amazon since 2021? (Source) As consumers become more aware of ingredient listings on their products, they have become inarguably more selective of the skincare products they choose to purchase. 

At Genie Supply, all we do is clean and natural beauty. All of our private label formulations meet clean standards, and many of them are made with only natural ingredients. Check out our full private label catalog here to discover all of the formulations you could use to start selling skincare on Amazon. 

The Amazon Ready Package

Products sent to Amazon must meet a few requirements to be accepted…

1. The 3 foot drop test

Your product must meet the 3 foot drop test. The 3 foot drop test refers to your product’s ability to be dropped from 3 feet above the ground remain undamaged. This requirement means you will most likely need a protective layer around your product when it is sent to Amazon, especially if the product packaging is glass or acrylic. 

2. Amazon SKU Labels

To keep track of your product, Amazon will require you to apply SKU labels to your product before they are sent to the fulfillment facility. When you create a fulfillment order these labels will be provided by Amazon in PDF format, but will need printed off and applied to the product for Amazon intake. 

3. Listing Photos

As with any eCommerce product listing, you will need listing photos. Amazon requires listing photos, but good listing photos are beneficial because this will be your customers’ first interaction with your product. 


The Amazon ready package can be added onto any private label order, and provides you with everything you will need to begin selling on Amazon. We currently offer 2 different Amazon Ready Packages depending on your product needs and wants. 

For products that have unit cartons (boxes):

Amazon Ready Package 2: 

  • Double Seal on Boxes

  • SKU Labels

  • 1 White Background Image

  • 2 Professional Product Images

Cost: $250 + $0.30/pc

For products that are manufactured without unit cartons:

Amazon Ready Package 1: 

  • Bubble Bags 

  • SKU Labels 

  • 1 White Background Image 

  • 2 Professional Product Images 

Cost: $250 + $0.50/pc


Bubble Bag (Package A): 

A bubble bag will provide your product with extra cushion to help defend it against the wear and tear of shipping. This ensures your product will arrive to your Amazon customer sealed and free of damage. Bubble bags are especially helpful if you are selling beauty products on Amazon that are in glass or acrylic packaging. 

Remember:

In the beginning customer reviews are very important to product sales on Amazon, therefore it may be in your best interest to deliver your product in perfect condition to secure that 5 star review.

Double Seal (Package B): 

Another option for selling beauty products on Amazon through Genie Supply is double sealing your product. Our double seals ensure that your product will arrive to your customers sealed, providing them with the confidence that their product is previously unopened. With this option you should consider adding custom boxes to our order to create a more professional feel for your product, however this is not mandatory. 

Whether you choose the Bubble Bag or Double Seal option for your Amazon Package, both options ensure your product will arrive to your Amazon customer sealed, and consumers will appreciate the confidence a sealed product offers them. 

SKU Labels (Package A and B): 

Every product through Amazon’s Fulfilled By Amazon (FBA), including the beauty products you sell on Amazon, will require a SKU label. Amazon will provide you with these labels through a PDF file, but they must be printed off and applied to the product before it is sent out. 

Both Amazon Packages include the printing and application of these labels. As soon as you place your replenishment order through FBA, send over the PDF files and we will be sure to print and apply the SKU labels before the product is sent to the Amazon fulfillment center. 

1 White Background Image (Package A and B): 

Selling skincare on Amazon requires you to create a product listing. When creating a product listing, Amazon requires at least one image of the product on a white background.This basic image is part of both Amazon Packages at Genie Supply, and can also be used for any other eCommerce site you choose to sell your product on. 

2 Professional Images (Package A and B): 

Professional product images can be useful for any sales or marketing strategy, but are especially useful when selling skincare on Amazon. Appealing images may lead consumers to gravitate towards your project, and images that communicate your brand message can help  incentivise customers to try it out!

We promise we won’t just tack your label on any old stock image! Your finished product will be sent to a professional photographer for product images and we will share these images with you. Similar to the white background image, these pictures are useful for selling skincare products on Amazon, but can be used on any eCommerce website to sell your product. 


Are you interested in selling skincare on Amazon? 

Starting your skincare line on Amazon can be a daunting task, but a very achievable one. When you add the Amazon Ready Package to your order at Genie Supply, we will help make the process easier. 

You will still need to do some individual research before starting your skincare brand on Amazon including: 

  • Researching best practices when selling on Amazon

  • Setting up you Amazon Seller Account

  • Create Product Listings

  • Consider Amazon Brand Registry

To Start you can

You can choose any private label formula or use your own formulation. When you place your full product order, ask your sales representative about our Amazon Ready Packages. 

To get started, take a look at our innovative private label formulations and even order a few samples. 

Next, fill out the contact us form to get in touch with a sales representative.


Questions? Comments? Feel free to reach out to us at customerservice@geniesupply.com or give us a call at (812)-329-1105.