Creativity drives innovation

…And we love creativity! Like most industries, the cosmetic industry is constantly evolving, and new innovative concepts are emerging all of the time. From innovative use of new cosmetic ingredients to unique packaging designs and compositions, there are so many ways that cosmetics brands and cosmetic manufacturers are challenging the status quo.

Exploring the most innovative cosmetic concepts may help to give you the next big idea that will boost your beauty brand.

In this blog, we'll take a look at some of the most innovative cosmetic concepts that have caught our eye. You may have heard of these concepts or even partaken in them yourself. Let’s get into it!

1. Customized skincare routines

One of the most exciting developments in the world of cosmetics has been the rise of customized skincare routines. Traditionally we have seen a one-size-fits-all approach to cosmetics and beauty, but let’s be realistic, not everyone’s skin is the same. While most skin types will need the “basic skincare routine” of

• A cleanser

• A hydrating serum

• A moisturizer

There are many variations of these products for different skin needs. Customized skin care routines are tailored specifically to the individual needs of each person and their skin. More recently we have seen this customization process done through the use of online quizzes or consultations with skincare professionals, who can help identify the unique needs of each person's skin and recommend products. These customized routines can help to address specific needs such as

• dryness

• skin sensitivity

• dullness

• uneven skin tone

While this is a cool and innovative concept, it may be difficult to start off a skincare line with customization because of minimum order quantities required to start as well as the technology needed to launch this concept with your own brand.

To start, it may be best to select the basic skincare routine with active ingredients that are good for most skin types and build your inventory and customization tools as they become available. While we love this innovative idea of customized routines, lets get into more feasible innovative concepts for you to start your skincare line with.

2. Natural and sustainable ingredients

As consumers become have more aware of the impact that their beauty products have on the environment and the world around them, there has been a growing demand for natural and sustainable cosmetics. Genie Supply was founded on the the idea of clean, natural beauty products that are sustainable! Not only are natural and sustainable ingredients good for the environment, they are oftentimes good for your skin too.

Clean and natural ingredient listings help to ensure there are no harsh chemicals in your beauty products.

Some examples of the most innovative natural ingredients in beauty products today include:

• Tremella Mushroom (Learn More)

• Sea Moss (Learn More)

• Blue Tansy

• THD Vitamin C

  
  
  

In the future we anticipate even more creative use of natural ingredients in skincare and cosmetic products, and Genie stays up to date on all of the latest trends. We love formulating with the most innovative and natural ingredients!

Do you have an idea for a natural and sustainable cosmetic product you would like to create? Contact us!

3. Virtual try-on technology

With shopping of all types moving to the online format, many people have faced challenges shopping for cosmetics online due to not being able to see what a product will look like on the skin before buying it. To address this issue, some cosmetic brands are using virtual try-on technology to allow customers to see how different products will look on their own skin before they make an online purchase.

At the start of the COVID-19 pandemic many large skincare companies, like L'Oreal, began developing or launching this new technology. Many of these technologies involve scanning your face with a smartphone or tablet and virtually trying on the product.

This is another concept that can be difficult to implement when just starting off your cosmetic line, but may be essential if you are selling color cosmetics exclusively online. This is a tool that can be built as your cosmetic line grows and one way around the issue of your customers not knowing which product is best for them could be to start your brand with skincare instead so the customer focus will be more on the ingredients than the color of the product.

Genie Supply has a bunch of natural and clean skincare formulations for you to launch your brand with, and we can work with you in the future to launch a color cosmetics (clean of course) line in the future. Check out some of our favorite green and clean formulas.

4. Hybrid beauty products

Hybrid Beauty Products, sometimes referred to as multifunctional beauty products, have rose in popularity in recent years. These products are designed to save time and money by replacing multiple product products with a single, more versatile product. They can also be used to improve your overall routine by combining skincare with color cosmetics

Genie Supply has formulated multiple hybrid beauty products, including a moisturizing highlighter. We can help bring your hybrid beauty idea to life! Some other ideas for hybrid beauty include:

• moisturizing foundation

• growth mascara

• moisturizing lipstick

Work with Genie Supply!

Genie Supply focuses on and specializes in innovative cosmetic and beauty cosmetics, and we would love to work with you to create innovative products! Our teams keeps up with innovative ideas in the beauty industry, and we can help bring your new idea to life through custom formulation.

Or you can choose from our innovative selection of private label formulas. Check out all of our private label formulas!

Natural and Sustainable Ingredients:

All of our formulations are clean and made with natural ingredients, but some of our favorites include:

Hybrid Beauty:

Check out these products and more on our private label skincare page! At Genie Supply we are committed to creating clean luxury skincare products and every product we make meets our Clean at Genie Supply standards. Check out our start here tab for more information on private labeling and bulk ordering with Genie Supply or contact us today.

You can contact us with any questions at (812) 329-1105, or by filling out this contact form. We look forward to working with you!