The Benefits of Working With USA Makeup Manufacturers
It’s no secret that USA makeup manufacturers typically charge more than budget-friendly alternatives abroad.
Every dollar counts at the beginning of your business journey. So, penny-pinching a little by sourcing from outside the US is the smart business decision, right?
Huge mistake.
Keeping your supply chain close to home often saves time and money in the long run. Plus, it also leads to better quality makeup products and even reduces the risk of legal headaches down the line.
Below, we break down the top five benefits of working with USA makeup manufacturers. (Spoiler: it’s a total no-brainer for any brand that cares about thriving long-term in this ultra-competitive beauty market).
1. Faster Product Development & Building Long-Term Relationships
Working with USA makeup manufacturers results in a much smoother development process from start to finish - saving your brand both time and money in the long run. Manufacturing is a lengthy process, but you can shorten lead times substantially by partnering with a domestic manufacturer.
If you choose to custom formulate your makeup, it’s natural to encounter bumps in the road before the products are ready for market. Going back and forth with tweaks to the formula becomes much more time intensive when you source from abroad (plus, a lot of nuances can get lost in translation).
Speed of production isn’t the only factor to consider. If you care about creating the best products possible, scaling your business, and developing a long term relationship with your supplier, sourcing domestically is the way to go.
USA makeup manufacturers share your time zone, there’s no language barrier, and it’s easier to arrange meetings and take trips to their manufacturing facilities compared to suppliers abroad.
Collaborate with Genie Supply and we can develop private label products together in just 6 - 8 weeks!
2. Greater Ability To Capitalize on Trends & Provide Superior Customer Service
Whether you choose the private label or custom formulating route, sourcing close to home is essential if you plan on keeping your makeup brand relevant.
One day the cold girl look is all the rage on Tiktok, six months later every beauty influencer has moved on to latte makeup tutorials. It’s not just about makeup looks - different products and shades also go in and out of trend.
When Dior’s Backstage Rosy Glow blush went viral after (false) reports that it’s Kylie Jenner’s go-to, makeup brands across the globe were scrambling to add a similarly-cool-toned pink blush shade to their collection.
Trends in this industry come and go. If you want to capitalize on the latest viral products and looks, you need to work with suppliers who have the quickest turnaround times for your business - local USA makeup manufacturers.
Quicker lead times also make a huge difference to the reputation of your brand. E-commerce is increasingly competitive, with new makeup brands popping up every week. Customers are fussier than ever and expect speedy shipping times and seamless restocks as the norm.
With an array of 5 star primers, palettes, and powders available for same-day delivery on Amazon Prime, customers won’t wait weeks and weeks for your restocks. Choose USA makeup manufacturers to cut down on shipping times and restock delays.
3. Sourcing At Home Provides Greater Supply Chain Stability
Insulate your beauty brand from shocks in the global supply chain by partnering with USA makeup manufacturers.
If we learned anything from the recent pandemic, it’s that life (and business) is full of uncertainty. The crisis didn’t just change our approach to healthcare, it also radically altered perceptions towards global trade and sourcing from abroad.
Costs of manufacturing in China were increasing even before the pandemic, and 2020’s supply chain disruptions were the final straw for many US-based makeup brands who took their business elsewhere.
Some chose to look elsewhere in Asia - but avoiding Chinese suppliers isn’t enough. Unforeseen political and economic factors can disrupt your supply chain anywhere in the world. In just the past year, political instability in Ukraine led to makeup shortages from European suppliers.
What if demand is booming for your lipsticks and eyeshadows in the domestic market, but your supplier can’t deliver the goods due to economic instability in their own country?
Reshoring back to the USA is an increasingly popular strategy to cope with our world of constant uncertainty. While we face our own economic and political issues right here at home, a domestic supply chain makes business easier, as brands share the same economic reality as suppliers.
Currently sourcing your makeup products from China? Our detailed guide outlines how to smoothly extricate your entire production process away from China.
4. Choosing USA Makeup Manufacturers Allows For Premium Pricing
It might not seem like a big deal, but that ‘Made In The USA’ stamp of approval matters to the American public.
Research from The Reshoring Institute revealed that 70% of Americans surveyed prefer to buy US-produced products. A shocking 83% claimed they would pay up to 20% extra for American-made goods.
It may cost more to source your beauty products domestically, but you can charge a premium for US-made makeup!
And it’s not just pure patriotism driving the result - the survey revealed that a large chunk of Americans (46%) believe products made in the US are superior in terms of quality relative to alternatives made abroad.
Plus, working with USA makeup manufacturers is better for the environment - a factor that is more important than ever in the eyes of the American consumer.
Shorter transport distances mean lower fuel costs, shorter waiting times, and importantly, lower carbon emissions compared to the impact of sourcing from abroad. Your brand will go up in every environmentally-conscious American’s estimation if you convey this through your marketing!
5. Sourcing From USA Makeup Manufacturers Reduces The Risk Of Complex Legal Issues
Although we live in an increasingly globalized economy, business does not operate the same in all corners of the globe. Multi-jurisdiction legal issues are the last thing you want to add to your plate as a busy beauty entrepreneur.
Harmonious Safety/Quality Rules & Regulations
From labeling requirements to formula regulations, the FDA has its own rules that US-based makeup manufacturers and brands need to follow closely. Plus, these laws are expanding - the Modernization of Cosmetics Regulation Act recently passed through Congress in 2022.
While large manufacturers from abroad serve a global clientele, they are primarily focused on following the rules and regulations of their own country. Adhering to the FDA’s rules is your responsibility, not theirs.
Sourcing from USA makeup manufacturers makes following US law easier - both the manufacturer and the brand are subject to the same laws and regulations. You just need to worry about one country’s laws - your own.
Greater Intellectual Property Protections & Easier Dispute Resolution
Whether you choose to private label or custom formulate, ownership and reformulation rights are a little technical and sometimes difficult to understand. Adding a language barrier and a whole new legal jurisdiction to that equation makes the process even messier.
Chinese Intellectual Property (IP) regulations are not as strict as the USA’s, and this discrepancy can cause issues down the line. Source from USA makeup manufacturers instead for greater IP clarity.
Plus, sourcing abroad makes dispute resolution more difficult. Chinese courts are infamous for their shaky application of reciprocity in international legal rulings - often choosing not to enforce judgments from foreign jurisdictions.
Look closer to home for (relatively) more straightforward laws around legal recourse, and stronger IP protections within the US’ legal jurisdiction.
In sum, the benefits of choosing USA makeup manufacturers include:
Getting your makeup products to market faster with fewer hiccups
Reduces shipping and restock lead times
Avoids many global supply chain issues
Allows your brand to charge premium prices and enhances your environmentally-friendly credentials
Reduces the risk of complicated legal issues
At Genie Supply, we conduct all of our R&D and manufacturing here in the USA. With an emphasis on clean makeup and skincare, we offer flexible and scalable manufacturing strategies to bring your makeup brand’s dream formulas to life!
We care about the success of your makeup brand and emphasize building long-lasting relationships with our clients.
Getting started can be an overwhelming process. We have a ton of helpful information on our blog, and we’re always available to answer any questions you may have about how our production process works!
Don’t hesitate to email us at customerservice@geniesupply.com or call us at 812-329-1105.