Finding the right wholesale matte lipstick supplier is a risky process that could ultimately make or break your beauty brand.

Choose wisely, and you could achieve viral, sold-out success virtually overnight. Make the wrong decisions, however, and you will waste valuable resources on stock that won’t sell at all.

To make this daunting process easier for you, we created a simple 5 step guide below that is almost guaranteed to reduce your risk of failure. 

From the lipstick ingredients, shade ranges, and manufacturing options, we explain how you can avoid common pitfalls, and instead source a quality matte lipstick formula no matter your current budget limitations. 

What Makes A Quality Wholesale Matte Lipstick Formula? 

Ultimately you need your wholesale matte lipstick to sell well. To maximize your chances of success, first you need to understand exactly what your target audience is looking for, and then find a wholesaler who can bring that vision to life.

What kind of matte lipsticks do your potential customers actually want?

Search for wholesale matte lipsticks that are truly matte in finish, but that are still formulated to sit comfortably on the lips all day, with minimal touch ups required, and superior lasting power. 

At Genie Supply, our matte liquid lipstick is both long-lasting and comfortable on the lips. It’s easy to apply and available in 2 different standard sizes (2.5ml or 5ml), though you could choose any packaging size available / BYO packaging (pricing will adjust for excess fill size >5ml).

With added emollients including jojoba oil and vitamin E, our formula is designed to moisturize the lips for comfortable wear. Despite its matte finish, the liquid lipstick glides on smoothly, isn’t drying, and provides an intense color payoff on the lips. 

It’s a buildable formula designed to provide a number of different looks. Simply apply a light base layer to the lips, and then add as many additional layers as needed to build up to the desired color intensity. 

Setting our wholesale matte lipstick apart from the rest, we optionally allow you to add CBD, with both broad spectrum and CBD isolate options available.

Look For A Wholesale Matte Lipstick With A Wide Shade Range 

It’s not enough to sell a wholesale matte lipstick with a great formula, you also need to consider the shade range. The more color options, the better. You could miss out on potential sales if prospects do not love the shades in your lipstick line.

To maximize your chances of selling well, opt for a range of safe nudes, reds, browns, pinks, with just a couple of unusual ‘fun’ shades to make your product stand out.

It’s also important to keep your wholesale matte lipstick choices inclusive, especially if you market your brand as diverse and inclusive to all backgrounds and skin colors. Offer a mix of cool-toned and warm-toned shades, with at least one color that can flatter each skin tone.     

At Genie Supply, we understand the importance of offering a wide color range for all of our color cosmetics.

Our highly pigmented and smudge-resistant wholesale matte lipstick is available in a wide range of shades, with 48 in total to choose from.

In addition to reds, pinks, corals, and brown shades, we also offer a number of blue tones for an unexpected pop of color. 

Should you wish you to make a custom color, we offer that service, too!

Understand The Importance Of Clean Lipstick Ingredients  

Once you have narrowed down the manufacturer short list to just the beauty labs capable of producing matte lipsticks with a quality formula and a wide shade range, it’s time to look closer at their ingredients. 

While consumers are increasingly conscious of beauty product ingredients in general, clean beauty is especially important when it comes to the sensitive mouth area. Look for a wholesale matte lipstick formulated with safe, clean ingredients. 

Genie Supply’s made-in-the-USA, preservative-free wholesale matte liquid lipstick was formulated with care, and matches Sephora’s standards for clean beauty.

Vegan and cruelty-free, our private label matte liquid lipstick contains non-irritating, emollients like isododecane and dimethicone which also have a low comedogenic score according to the INCI decoder. 

Evaluate Each Lab’s Wholesale Matte Lipstick Manufacturing Methods 

Now that you have established which beauty manufacturers prioritize quality formulas, a wide shade range, and clean beauty, it’s time to evaluate the wholesale matte lipstick manufacturing methods that each lab offers. 

Private Label 

If you plan to use a lab’s existing formula with no additional customizations as your own, private label is your best option. This process involves adding your own branding to a manufacturer’s wholesale matte lipstick.

Because there’s no customization involved, it’s the fastest and most budget-friendly lipstick manufacturing process. 

The turnkey private label process for Genie Supply’s pre-formulated wholesale matte liquid lipstick averages between 6 - 8 weeks in total.

Not interested in branded packaging? You can also purchase our private label matte lipstick in bulk, starting from quantities of 5kg up to 120kg. 

Custom Product Creation

If there are a few changes that you’d like to make to a lab’s standard matte lipstick, custom product creation is the perfect manufacturing method for you. This involves adding your own customizations to a lab’s existing base formula.

At Genie Supply, we offer 2 different custom product creation methods to suit a variety of budgets. The process usually lasts between 4 - 6 weeks before manufacturing.

Book a discovery call, and we’ll refund you at the end of the call if we don’t have an existing base that matches your wholesale matte lipstick vision. 

Custom Formulating 

Are you inspired to create a truly original matte lipstick? One that feels much more comfortable on the lips, or lasts much longer than anything you’ve ever seen on the market? 

If you have a very specific matte lipstick formula in mind, then custom formulating is the way to go. This involves partnering with a beauty lab to create a completely brand new matte lipstick formula to your exact specifications. 

Although it is more expensive and time-consuming, the end product should be a wholesale matte lipstick unlike any other on offer. 

At Genie Supply, our custom formulating process lasts between 3 months to a year.

While our private label liquid matte lipstick is available in gloss-style tubes with a doe foot applicator, we can also custom formulate bullet-style lipsticks. We specialize in reverse engineering, new-to-market concepts, and novel research. 

Does The Wholesaler Offer Customized & Branded Lipstick Packaging? 

Once you have thoroughly vetted the potential ingredients, product quality, lipstick shade range, and manufacturing processes offered by each lab, it’s time to think beyond the wholesale matte lipstick’s formula and onto the next step - customized packaging. 

Customized lipstick packaging is essential to help your brand stand out in a sea of drop shipped, standardized matte lipsticks with no differentiation at all on the market. 

At Genie Supply, our private label wholesale matte lipstick is available with 12 different packaging tube options. 

We don’t just offer customized product packaging, we also provide screenprinting and customized outer packaging services. Simply send in your designs (created by any graphic designer of your choice) using our die-line templates and we’ll shape your design into reality. 

Should you wish to bring your own packaging, that’s also fine by us! Some of our biggest clients bring their own packaging and we just perform the batching, filling and assembly for them.

In sum, sourcing the right wholesale matte lipstick for your brand is a simple 5 step process: 

• Look for labs that produce comfortable, long lasting matte lipstick formulas 

• Only consider manufacturers who offer a vast lipstick shade range 

• Clean beauty is especially important when it comes to the lips, ensure the lab’s ingredients are safe and match clean standards 

• Select wholesalers who offer a range of lipstick manufacturing methods for greater flexibility 

• Choose beauty labs who can provide high quality customized packaging 

Ready to source your brand’s wholesale matte lipstick formula? In addition to our wholesale private label matte liquid lipstick, Genie Supply also offers both custom product creation and custom formulating options.

Don’t hesitate to contact us via email: customerservice@geniesupply.com or call: (812) 329-1105 for more information.