Where To Purchase High Quality Wholesale Private Label Body Butter
Looking for the perfect wholesale private label body butter that will have your customers constantly coming back for more?
From limited scent choices and crazy minimum order quantities, to greasy formulas and nasty ingredients, we know it’s not easy to find a high quality body butter supplier.
Our simple-to-follow guide breaks down the top 3 factors that separate a great wholesale private label body butter manufacturer from the competition.
Follow all of the steps below to find a body butter that will fly off the shelves and boost your skincare brand's reputation in this competitive market!
Analyze The Body Butter’s Overall Formula Quality
The formula of your wholesale private label body butter could make or break your brand.
Don’t make this decision lightly.
Avoid wasting your own time – head straight to the product page and analyze the quality of the body butter the minute you land on a supplier’s website.
Ask yourself:
Will your target market love the formula and come back for more?
Are the ingredients nourishing with the potential for lasting hydration power?
Does it provide a luxury, non-greasy feel the minute they swatch it onto their skin?
Order a sample before committing to any supplier - don’t go through the on-boarding process without making sure it ticks all of the boxes above.
At Genie Supply, our wholesale private label body butter is formulated with scientifically-backed skincare benefits including anti-aging and anti-inflammatory properties to wow your customers.
Combining butters and oils like shea butter, glycerin, coconut oil, and grape seed oil, it provides an intense moisturizing experience that lasts on the skin.
Evaluate The Fragrance Options For Each Wholesale Private Label Body Butter
Fragrance is one of the most important parts of the body butter experience.
Put yourself in the shoes of your future customers. They want to hop out of the shower and apply a smooth moisturizing body butter with a lingering scent that gets compliments all day.
Nail the fragrance and you’ll attract repeat customers just based on the gorgeous scent alone!
Choose from 15 different essential oil scents at Genie Supply, including lavender or orange. Or check out our 10 fragrance oil options ranging from mango to vanilla.
Does The Supplier Offer A Formula Customization Service?
If the private label body butter on offer is not exactly what you had in mind, inquire further and ask the supplier if they offer custom product creation manufacturing.
This process is a combination of the best of both private labeling and custom formulating. It’s not as expensive or time-consuming as custom formulating, and it offers customization that you won’t get with private labeling.
Here, the supplier provides a base body butter formula and you add your unique customizations to that base.
We highly recommend this route if you want to set your body butter apart in the market, but lack the time and the budget to spend on a full custom formulation package at the early stages of your business.
At Genie Supply, we offer two different custom product creation pathways to suit a variety of budgets. Learn more about Genie Supply’s custom product creation service here.
Does The Supplier Prioritize Clean Beauty?
Now that you’ve evaluated the body butter’s formula for quality ingredients, it’s time to look out for harmful additions that shouldn’t have made the cut.
You need to source your wholesale private label body butter from a supplier who prioritizes clean ingredients.
It may not seem like a big deal at first, but in the current competitive skincare climate, you cannot afford to take risks that could turn potential customers away.
Clean beauty is most important to Gen Z but it also strongly factors into purchasing decisions for the other generations. According to data from Statista, over 70% of all generations reported that they intentionally seek out clean beauty products. 70%!
If you settle for a supplier without impressive clean beauty standards, you risk alienating large swathes of your target market.
Genie Supply specializes in clean skincare. Our body butter formula complies with the standards for both Whole Foods and Sephora’s clean beauty accreditations. Plus, it’s vegan and also follows Leaping Bunny’s cruelty-free requirements.
Fragrance Ingredients
Don’t forget to check the fragrance! The beauty market is increasingly aware of the dangers of phthalates and parabens in scent — be sure to avoid these harmful ingredients when choosing your wholesale private label body butter supplier.
At Genie Supply, we recognize the importance of clean fragrance. Our fragrance oils include a blend of synthetic and natural fragrances. We recommend our essential oils range (made from plant extractions).
Vet The Supplier’s Services
Once you give their wholesale private label body butter the stamp of approval, it’s time to dig deeper and learn more about the supplier before making any final decisions.
Location
First, consider where the manufacturer is based. Labs that are located in the US may be more expensive in the short run, but the proximity allows for faster product development, better customer service, and better supply chain stability. Learn more about the benefits of working with US manufacturers on our blog.
Genie Supply are located in Indiana and we conduct all of our R&D and manufacturing here in the US!
MOQs & Inventory
As an up-and-coming beauty brand, you don’t have the budget or space to order huge quantities of stock just yet.
Ordering a lot of stock also involves taking on a huge risk. A forward-thinking business tests the waters and identifies its bestsellers before placing any huge orders. That’s why it’s key to source your wholesale private label body butter from a manufacturer that has a low MOQ (at least in the early stages of your business).
We specialize in manufacturing for small home-to-lab brands at Genie Supply. We understand your budget constraints and as such we don’t have any MOQ! We simply place a small order fee on orders under 5,000 units.
Next, evaluate the space you have to store inventory. If storage space is a significant constraint for your small business, consider partnering with a lab that offers dropshipping as part of its turnkey private label service.
At Genie Supply, we offer an Amazon dropshipping package. We’ll help you comply with the rules for Amazon FBA and ship orders directly to your customers. Learn more about this service on our blog.
Testing
Unlike custom formulating, all of the product testing for private label happens long before you place your order. At least in theory! Never take any chances and always ask to see a supplier’s testing certifications before committing to their wholesale private label body butter.
Legally, all beauty products need to go through stability testing to ensure it holds up with customer use and to allow for different storage conditions.
When it comes to a wholesale private label body butter, you need to look deeper into the testing process. You must check the ingredients to tell if the formula requires additional Preservative Efficacy Testing (PET).
Is it a water-based formula or an anhydrous (formulated without water) body butter? One method is not better than the other - amazing body butters formulated with or without water are available on the market.
However, this will have implications for the testing requirements imposed on the supplier. Always ensure water-based formulas are approved with PET certifications before choosing your supplier.
At Genie Supply, we’re committed to thorough product testing and we PET tested our water-based wholesale private label body butter in advance. Learn more about our testing process here.
Packaging
Packaging is one of the most important parts of the private labeling process. With so many body butters on the market, how is yours going to stand out?
While you could source your wholesale private label body butter from one manufacturer and buy your packaging from another, it’ll save time and money to do everything all in one place.
At Genie Supply we offer bulk, Bring Your Own Packaging (BYOP), or full turnkey customized packaging with our private label service. Already have some packaging ideas in mind? We’ll send you the die line templates so you can get creative with your graphic designer.
Send Genie Supply your finished designs and we’ll customize our packaging for you. Plus, we offer screenprinting and outer product packaging services to help you create a cohesive brand identity.
In sum, choosing where to purchase your wholesale private label body butter comes down to 3 factors:
The body butter’s quality (check if the manufacturer offers custom product creation)
The supplier’s clean beauty credentials (do they formulate with kind-to-skin ingredients?)
How easy is the supplier to work with? (location, any MOQs or inventory hassles, check their testing, and analyze their packaging options)
Have any questions? Don’t hesitate to email us at customerservice@geniesupply.com or call us at 812-329-1105.