Develop, Manufacture + Scale

your beauty brand

all in one place

 Find Products We’ve Developed + Made In:

The Transparent Development You Deserve

You can expect full transparency and compliance with almost any standard required for your products and your brand. From vegan to cruelty free, clean standards, US / EU / CAN, gluten/allergen-free and more: You can expect our team of experts to formulate and manufacture according to your unique needs. Plus, we have two amazing routes for formulating that both include ownership and reward your loyalty. Choose what works best for you - CF or CPC - and our team of chemists will do the rest.

Clean at Sephora

Clean at Sephora is a set of standards that define what “clean beauty” means when shopping at Sephora.

Credo Beauty is one of the forerunning standards of clean beauty and very serious about the clean beauty business. Look for the logo!

Clean at Credo

Did you know Whole Foods sets their own list of acceptable and unacceptable ingredients in beauty products? We did.

Clean at Whole Foods

Definitely look for the GS G+C Logo! Our GS standards are even tighter than Credo’s.

Genie Supply Green + Clean

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Why Genie Supply?

At Genie Supply we care about your brand and its success, even after the product leaves our facilities. Your success is our success; we aim to build meaningful, long-lasting relationships with our clients.

FAST FLEXIBLE FANTASTIC

FAST FLEXIBLE FANTASTIC

We treat every facet of our business seriously, so that you can get back to what’s important in yours.

With quote turnarounds (TATs) up to 10x faster than our competition, we literally out-sprint the competition. Our goal is to create a full spectrum solution for every client, considering their wants, needs and pain points, to deliver to the full extent of our abilities. Here are some of the reasons clients choose Genie Supply for their cosmetic development, testing and contract manufacturing needs:

  • brain

    Expert Insights, Academic Excellence

    Led by an MIT alum, our team brings top-tier academic rigor and cutting-edge research to every product we develop

  • heart icon

    Genuine Care, Honest Roots

    Rooted in Midwestern values, we prioritize sincerity and warmth in our partnerships, treating your vision as our own.

  • We Built It - So You Can, Too

    We built this business from the ground up, by founders for founders. Rooted in resilience, our lab embodies the spirit of creation from scratch, ensuring you have the support to build your dream.

  • Diverse Minds, Worldwide Innovation

    Our diverse team from over 12 countries (and 5 continents) leverages global insights to bring you innovative, culturally-rich beauty solutions.

Clients Also Love Our..

Flexible, scalable and adaptable manufacturing strategies

Our Team is Purposefully Diverse (Over 30% of our team identify as LGBTQIA, over 67% of the team is BIPOC, 16 languages spoken by our team)

Women-owned, led and run

Sustainable, conscious sourcing and manufacturing

In-house, USA-based mfr’ing + R&D

The most rewarding loyalty program in the industry- get up to 200% of formulating fees or up to 150% of CPC fees back when you lock into LT manufacturing relationship.

Authentic, transparent communication and personalized attention

Let's Start The Convo.

 Our Services

What exactly is private labeling? Essentially, you partner with a lab and you use their formula as your own. No shame there! Not everyone can be chemists and it makes perfect sense if you’d rather focus on the business side. We have some of the best private label formulas in the world (think cult classic, or criminally clean) available at economic prices. That $80 serum you love? Yeah we sell it for $5/bottle. It’s time for you to take advantage of our expertise and your marketing skills, by scaling to the moon.

Got a crazy, cool idea for a product? Custom formulating is for you as long as you have the time, patience, and budget for it. This makeup manufacturing route takes the longest (and might be more expensive) because the lab you choose will be making a completely brand new formula from scratch. Plus, when you commit to manufacturing with us, we’ll give you up to 200% of your formulating and testing fees back as order credits.

With custom product creation we’ll create the product you want, on a quick TAT with minimal upfront investment. At $2k per product flat fee, direct chemist access, and the ability to own your formula over time, we have one of the most flexible programs in the industry. Plus, we’ll grant up to 150% of your CPC fees back (up to 3k per product) back as manufacturing credits on your first 2 orders. Score!

Contract manufacturing is typically the step after custom formulating and testing is completed. When you custom formulate at Genie Supply, you walk away with the formula. When you contract manufacture, you have to walk up to us with the formula, so that we can make it. Don’t forget that if you formulated with us, we reward you even more, by giving you a portion of formulating fees back as credits.