How to Create a Lipstick Brand

20 Aug

A Lipstick Brand Is Easier to Start Than You May Think

Whether someone spends 5 minutes on their cosmetic routine or over an hour, lipstick is the quintessential finishing touch to any look. It is a high demand product that would an excellent starting point for your brand.

But maybe you are unsure about how to create a lipstick brand or are worried it will be a long and complicated process with too many headaches to handle.

The truth is: it’s actually very simple when you work with a manufacturer and much more affordable than you probably realize.

Get started on creating your lipstick brand by following these 3 easy steps.

Step 1: Choose between a custom formulation or a private label line

The first question you will want to ask yourself is, “Do I want to customize my lipstick formula or choose from a private label line?” Both are equally valid choices to make, but the biggest consideration here is your budget.

Working with a manufacturer to create a lipstick brand that is custom formulated gives you the benefit of having a product that is made exclusively for your company, but it can also be more expensive, and it will most certainly take longer to finish with R&D and testing (anywhere from 6-24 months!).

The more economical route when deciding how to create a lipstick brand is to choose from a private label line.

The good news?

At Genie Supply, we offer both choices. For private label lipsticks, we have 47 amazing colors to select from. Take a look at our Private Label Line for more information.

Step 2: Negotiate your deal

Once you’ve chosen your colors, there are just a few other considerations to iron out.

How many pieces of lipstick will you be ordering from the manufacturer? How many colors do you want to include when creating your lipstick brand? We can make all these decisions both painless and beneficial for your company. Simply contact us with any questions you might have or take a look at our FAQ page.

Step 3: Develop a look for your brand

Since presentation is important, make sure that your lipstick brand has the look that is right for you and your company.

Carefully vet all of your potential packaging manufacturers. (Note: Genie Supply no longer provides packaging services as of 2025).

This begins with choosing the perfect packaging for your product. But it also involves deciding on how to display your logo with screen-printing, as well as a few other secondary packaging details.

You can include stickers on the product or on the outside of the box in order to identify the UPC, the color, or the name of the lipstick. You can even order custom boxes to give your lipstick brand a unique look that will stand out to your customers.

Our formulations have features you won’t get anywhere else

Our base is free from petroleum, phthalates, sulfates, and parabens.
We are cruelty-free, vegan, and clean by Sephora, Credo, and Wholefood standards.
Unlike other cruelty-free + vegan formulations, our lipstick is incredibly smooth and has remarkable glide.
Easy swipe on with wonderful color payoff in every lipstick you create with us.
Our lipstick wears incredibly comfortably.
We list all ingredients – no hidden additives.
We spent 24 months perfecting our formulation.

Want to try out our product or find more information? Check out more info (including ingredients + sample ordering) here.

Marketing Is The Next Step

You have the freedom to decide exactly how you are going to market your lipstick brand and who you are going to market it to. But if you want to know more about how bullet lipsticks are made and how they are created in the lab, be sure to follow our blog for updates. We plan on diving deeper into that topic at a later date.

We’ve got you covered on the manufacturing side, and as of 2024 now we offer consulting services!