How to Find the Best Cosmetic Packaging

It’s Tricky, But We Can Help!

Finding a good and reliable cosmetic packaging company can be tricky, but there are a few things to keep in mind that can help you find your match! It is extremely important to find the best cosmetic packaging company for you because it can help your brand be unique and help bring in more customers.

Explore which company has what you’re looking for

To find the best cosmetic packaging company, it is best to research on different websites to see which is your match. Even looking at websites and finding contact information can be very helpful so that you are able to send an email, or call the company, to get a better answer on specific questions you have on certain websites.

Also, varieties of websites may specialize in different specific products so that, when you are exploring, you can find which website is focused on what you are.  

Environment-safe options

Sustainable packaging is the development and use of packaging that reduces the environmental impact and ecological footprint. Plastic plays a leading role in packaging, and there are many options when it comes to choosing different types of plastic.

Development for new, biodegradable plastic is in action so that recycling can be easier. Having glass packaging is also an option. However, when using glass packaging, you have to keep in mind finding durable glass, so it won’t break, and the extra weight it has for shipping.

Overall, this environmentally friendly approach can help lure in customers and get your brand known. Customers are becoming more aware and concerned about their impact on the environment, therefore, some customers will pick the eco-friendly product over other products.

Packaging can help marketing

If customers buy your product and are satisfied, they might want to buy it again or buy different types of products with your brand. To make it easier for customers to recognize your brand or to remember it, it is a key idea to have your logo printed very clear and in the center of your products.

When thinking about the color and design of your packaging, you want to keep in mind what you are trying to sell. What you are selling should reflect on the packaging it comes in.

An Example:

If your product is a purifying face cream with basic ingredients and is unscented, you would want to keep the design simple and transparent. On the other hand, if you were trying to sell a bright eyeshadow, you would want a fun and colorful design.

Keep in mind around the age group that would be buying specific products and see if there are any key points to target so that your product can appeal to the group. Remember that customers will look at eye-catching products, so add a bit of your personality into it. It is in fact your own personal brand!

Shipping concerns

Appropriate shipping is vital so that your customers receive their product in one piece and there is no damage to it. You want to make sure your packaging can hold up during shipping, and it is always a good idea to add cushion to make sure your product makes it to its destination safely.

You want to keep in mind different types of packaging precautions for specific products, since some, such as glass, are more fragile than others. It is the best to be safe and to plan for your products to be tossed around and placed in anyway. (source)

In today’s beauty industry some would argue the packaging you provide to ship your product in is the most important part. People are looking for an experience when ordering a product online, so give it to them! Maybe you will even get an “unpacking” highlight from a customer! (Free advertising anyone?)

TakeAways: Cosmetic Packaging

Packaging is an important part of the beauty business. With sustainable everything trending, a sustainable packing option may be best for you, if you can budget it!

Remember the packing you provide for shipping is important too. There are plenty of sustainable, fashionable resources to use for any business. If you need help finding sustainable packaging or shipping materials, reach out! Genie has been focusing on finding the best and most cost effective sustainable packaging.

Finally, don’t forget to add a little personality to your beauty brand’s packaging. It’s your beauty line, so make it undeniably yours with a fresh, unique packaging!