How To Brand Your Own Skincare
When brainstorming how to start your own business and join the millions of people that have started their own business in the aftermath of the COVID-19 pandemic, one thing that may come to mind is starting your own skincare business. Once you have the idea and ambition to brand your own skincare, you are already halfway there! Branding your own skincare can be a difficult process to navigate, but at Genie Supply we are here to help.
In this blog we discuss how to brand your own skincare and the appropriate steps you can take to get your skincare brand started off right!
Let’s go.
Planning:
When branding your own skincare, there are several considerations you should take into account to ensure your brand is successful. While not all considerations are mandatory we have included a list of considerations and helpful steps to take when branding your own skincare. Before jumping into selecting and manufacturing your skincare product think about the following:
Determine your target market:
The first step in branding your own kin care line is to identify who your target market is. Are you targeting a specific age group, skin type, or concern? Understanding your target audience will help you to find the perfect skincare product to brand.
Define your brand identity:
Once you know who your target market is, you can start thinking about your brand identity. This includes your brand's name, logo, packaging, and overall aesthetic. Your brand identity should be cohesive and one that your target audience would be drawn to when purchasing a skincare product. Consider what niche market you are looking to target and how your brand identity will help your brand to stand apart from others.
Finding your product:
Now that you have determined your target market and defined your brand identity, it is time to select the product you will be selling to customers. While it is possible to skip the planning stage, this planning will come in handy when you begin selecting your product.
When branding your own skincare, there are 2 main options for selecting your product:
private label
custom formulation
In this blog we will discuss private labeling as it allows you to brand your own skincare without having to invest in formulation services. At Genie Supply we provide both services, and if you are more interested in custom formulating your product go to this webpage to learn more about custom formulating with Genie Supply.
Using a private label product to begin branding your own skincare is the fastest route to market, and don’t let the idea of private labeling scare you off. There are several ways in which you can make your brand unique through your packaging choices and marketing strategies, and consumers will have no way of knowing if your custom formulated or privated labeled your product.
When selecting your private label skincare carefully consider the product’s ingredient listing and how these ingredients will boost your target audience’s skincare routine. There are a variety of products to choose from including:
moisturizers
cleansers
face masks
serums
more!
Once you decide which type of product you are going to start branding your own skincare line with, it is time to order samples! Below we have highlighted a few of our favorite private label skincare products at Genie Supply from each category, but there are many more to choose from. Take a look at our private label catalog to discover all of Genie Supply’s private label skincare products and view each product’s ingredient listing and price per unit (PPU).
Moisturizer:
Oil-Free Moisturizer
Ingredients: Water, Dimethicone, Cetyl Alcohol (And) Sodium Polyacrylate (And) Polysorbate 80 (And) Glyceryl Stearate (And) Dimethicone/Divinyldimethicone/Silsesquioxane Crosspolymer, Isododecane, Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer (And) Isohexadecane (And) Polysorbate 80, Phenoxyethanol (And) Sorbic Acid (And) Caprylyl Glycol, Sodium Gluconate, Laminaria Digitata (Algae) Extract (And) Sodium Hyaluronate (And) Water (And) Phenoxyethanol (And) Sodium Benzoate (And) Potassium Sorbate (And) Disodium EDTA, Ceramide NP (And) Ceramide AP (And) Ceramide EOP (And) Phytosphingosine (And) Cholesterol (And) Sodium Lauroyl Lactylate (And) Carbomer (And) Xanthan Gum
Cleanser:
Gentle Daily Cleanser
This Cleanser Is Gentle Enough To Be Used Twice Daily Without Stripping The Skin Barrier. Leaves Skin Feeling Clean And Soft.
Ingredients: Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Polyquaternium-7, Caprylyl Glycol (And) Glyceryl Laurate (And) Glyceryl Undecylenate, Sorbitan Oleate Decylglucoside Crosspolymer, Citric Acid, Butyrospermum Parkii (Shea Nut) Oil, Niacinamide, Guar Hydroxypropyltrimonium Chloride, Sodium Phytate
Mask:
Turmeric Brightening Clay Mask
Ingredients: Aqua (Water), Kaolin, Glycerin (And) Curcuma Longa (Turmeric) Root Extract, Niacinamide, Bentonite, Leuconostoc/Radish Root Ferment Filtrate (And) Lactobacillus (And) Cocos Nucifera (Coconut) Fruit Extract, Tetrahexyldecyl Ascorbate, Xanthan Gum (And) Lecithin (And) Sclerotium Gum (And) Pullulan, Helianthus Annuus (Sunflower) Seed Oil (And) Ananas Sativus (Pineapple) Fruit, Glycerin (And) Caprylic/Capric Triglycerides (And) Aqua (And) Sucrose Laurate, Tocopheryl Acetate (And) Glycine Soja (Soybean) Oil, Tocopheryl Acetate, Curcuma Longa (Turmeric) Root Extract (And) Acacia Senegal Gum (And) Maltodextrin, Citric Acid, Sodium Gluconate.
Serum:
Luxury Vitamin C Face Serum
We Just Upped The Ante Even Higher. Our Luxury Vitamin C Brightens And Tones Skin, And Protects Against Free-Radical Damage
Ingredients(Original): Simmondsia Chinensis (Jojoba) Oil, Squalane, Rosa Canina (Rosehip) Oil, Citrullus Lanatus (Wild Watermelon) Seed Oil, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Fragrance
No matter who you private label skincare with, although we hope you stick with us, it is important to order samples of the product and try them out yourself. This allows you to get a feel for the product and ensure it is right for your brand!
Select Your Packaging:
The next step to branding your own skincare is selecting the packaging for your product. Your packaging along with your formulation is what will set your brand apart from others. Using the ideas you came up with in the planning stage, create a packaging that will match your brand identity and speak to your target audience.
If you are looking to create a sustainable brand identity, for example, select sustainable packaging such as our line of 50% PCR packaging. Select packaging colors that your target audience will like seeing on their skincare shelf.
At Genie Supply, we have a variety of skincare packaging to choose from several customization options including custom package coloring, the option to add custom unit cartons, and screen printing services.
Check out our packaging catalog to see all of our packaging options and how you can customize your packaging to meet your brand identity.
For more information on designing your skincare packaging and an overview of this process, check out this blog!
Place Your Order:
After you have selected your product and packaging, it is time to place your order! The time between order placement and the completion of your project are different for every skincare manufacturer. At Genie Supply we typically estimate this time to be between 6 and 8 weeks. Your manufacturer should set a clear timeline at the time you place your order so you are best able to anticipate when you will be able to begin selling product.
Once you have received your goods, it is time to start marketing your product. This can be a difficult, but not impossible, task. Marketing your products to your target audience and sticking to your brand identity will help you to find customers and continue to foster customer loyalty.
Branding your own skin care line takes time and effort, but the rewards can be well worth it. By following these steps and staying true to your brand's identity, you can create a product that resonates with your target audience and stands out in a crowded market.
Brand Your Own Skincare With Genie Supply
Genie Supply is the beauty lab for, and by, entrepreneurs. In addition to the private label formulas mentioned above, we have a wide variety of product to you to choose from to start branding your own skincare.
When working with Genie Supply you can begin branding your skincare in just 6-8 weeks.
To start, check out our private label catalog to view all of our formulations and product pricing and order samples.
In the meantime, learn more about Genie Supply, our values and team members here.
Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.
