How to Start a Makeup Line

21 Apr

So you want to start a makeup line, but you have no idea how to start. Have no fear, Genie Supply is here! There’s a lot of ins and outs, but once you get started, you won’t regret it. Without further ado, let’s find out how to start a makeup line!

How to start a makeup line in 5 steps

Step One: Prep Work

This step is crucial to starting a makeup line because you have to know what you’re doing and the world you want to be a part of. You need to learn the lingo and make sure you’re prepared to meet people.

The amount of time you spend on this step depends on your experience level. You also need to think about what kind of makeup line you want to create. Explore some makeup lines and find which ones you like best or that fit your makeup line the best. Then, cross-reference them all and determine the similarities and differences between them.

Step Two: Focus on You

You also need to determine your team size, your budget, and the core of your makeup line. Make sure you factor in your experience level and whether you have more time for the business or the products!

Questions to ask yourself:

Are you interested more in color cosmetics, skincare, or a mix of the two?
Does CBD or hemp beauty sound like something you want to work with?
What kind of service are you looking for (private label, custom formulation, etc.)?

Step Three: Find a Lab

Here’s another crucial step to starting a makeup line. Unless you’re creating your project at home DIY-style (which could be dangerous), then you need to find a good beauty lab to work with. Our “Perfect Cosmetics Labs in Texas (And Other Places)” blog has a lot of details and a thorough explanation of how you can find the perfect lab for you.

It also includes a review of some beauty labs so you can get started on the research right away! Once you find the beauty lab right for you, do some more research into their site.

Questions to ask:

What’s their MOQ?
How do you get started/contact them?
Side note: It also doesn’t hurt to call them and see how they treat a potential client.

Step Four: Settling on a Deal and Timeline

Now that you’ve worked out which beauty lab you want to start your makeup line with, you need to determine how much it will cost you and what the timeline will look like. If you’re doing private label, the process is generally pretty straightforward and faster compared to something like custom formulation. Regardless, you also need to plan out what you’re going to do while you wait for your products to be made.

Step Five: Get Ready to Launch

Okay, so you’ve got the products, the website, or social media plans, and you’re ready to launch. This is the last step to how to start a makeup line, but it doesn’t mean your work (or journey) is over. Now, you need to focus on growing your business and doing some smart marketing. You want your brand to fly, not flop, so you can’t let up on the gas pedal now.

Of course, you can definitely give yourself a pat on the back for a job well done. Just make sure you’re ready to keep moving forward until you reach the top.

Genie Supply & You

I don’t know about you, but Genie Supply is a pretty cool indie beauty business for you to work with. For one thing, we’re passionate about clean beauty in color cosmetics, skincare, and CBD formulas. If you’re an entrepreneur, we’ve got your back! Our MOQ starts at 500 for private labeling.

We also have an amazing “Start Here” tab that has a butt-ton of relevant information for you to know. You’ll learn about us and all our timelines and costs while also getting prepared to look at other beauty labs.

Ready to start a makeup line?

Head to our start here tab and follow along. Once you figure out what you’d like to do, fill out a form and contact us today!

Emma Rees

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