4 Ways to Use AI for ECommerce Beauty Brand
With growing technology and the most recent ground breaking release of ChatGPT, artificial intelligence has become quite the buzz word. Unless you have been living under a rock you have most likely heard about the “endless capabilities” of artificial intelligence, but may not have heard exactly what these capabilities are and how you use them to your advantages as a beauty brand owner.
Not to worry, at Genie Supply we have stayed up to date with the latest news in artificial intelligence and will help you better understand how you leverage artificial intelligence to enhance your eCommerce beauty brand.
4 Ways You Use AI for your eCommerce Beauty Brand
1. ChatBot
Have you seen this icon?
Inserting a ChatBot on your eCommerce website is a great way start using AI to enhance your website and shopping experience. With the recent improvements in AI, your bot will most likely understand your customer’s questions and provide quick and accurate answers. With a basic chatbot tool, you let it answer your customer’s questions like: ‘What are the benefits of vitamin C for the skin?”
With more advanced tools, you can even pre-load frequently asked questions by your customers into the tool, and AI will use the information you provide to answer customer questions.
When it comes to eCommerce, half of the battle is answering customer questions while keeping them on your site. Forcing customers to move away from your site or even the product page can lead to much lower conversion rates, so having a tool to answer customer questions in an instant will help you to enhance the customer experience!
Don’t believe us? Check out popular beauty eCommerce sites like Sephora or even Victoria’s Secret that have implemented these chat tools on their sites!
2. Supply Chain Management
Another creative way to use AI for your eCommerce beauty business is to use for data analytics, more specifically supply chain management. By uploading information about your business and sales, AI programs like ChatGPT can project optimal times to restock your product. Based on your supplier’s lead times you can then place orders are just the right time to ensure you are sending customers the freshest product possible without running out of stock.
At Genie Supply we have all of our lead times published, and when used in conjunction with you new found AI inventory manager, we can help create the perfect flow of supplies for your business!
3. Content Generation
As you may know, one of the best and cheapest way to gain traffic to your eCommerce website is through content creation whether it be blogging, social media, or producing attractive images. Another great way to utilize AI software like ChatGPT is to use it to create content for your website. In addition to ChatGPT image generation tools can also help you to create exactly what you looking for quickly!
BEWARE!!! AI can help you create content, but should not be used solely to create you content. Google (we like to think of it as a person) does not like it. With continuous improvements in AI, comes continuous improvements in AI detection. Google wants to incentivize new thoughts, ideas, and information, and if everyone used AI to generate content, there wouldn’t be any new information left to consume.
Using too much AI generated content can actually hurt your website more than help.
Don’t worry folks, we write and edit all of our own content at Genie Supply, but ChatGPT is, at the very least, a good way to get the ideas flowing!
4. Find Your Ideal Customer
Almost all websites collect some kind of data on its users. Although this data is not connected to the individual user (and it shouldn’t be), your website most likely has data showing who your top demographics are.
Where are they located?
How do they find your site?
What is their gender identity?
Once you have data on you customers collected by AI on your website, you can use this information to optimize your advertising strategy. If you are ever ready to move into a brick and mortar store, this information can also help you better understand the best retailers and locations for your specific brand.
AI and the Beauty Industry
Whether we like it or not, artificial intelligence is beginning to work its way into every industry imaginable, including the beauty industry. Getting on top of these new advancements may prove beneficial to your eCommerce business as a way improve operations at low cost.
Only time will tell if AI is truly beneficial to us, but for now working to become familiar and utilize the technology available can help you stay one step ahead of your competitors.
At Genie Supply, we love innovation. As a research and development lab that focuses on creating new and innovative concepts we like to stay up to date on new developments in the beauty industry including the use of artificial intelligence.
Are you ready to innovate? Try experimenting with AI for your eCommerce business and reach out to us with any innovative beauty ideas you may have. We can help you innovate with AI and with beauty formulation.
