Find A Manufacturer For Your Viral Tiktok Beauty Shop
It’s happening - your Tiktok beauty shop went viral!
Although it’s exciting, that excitement can quickly turn to anxiety as you contemplate your next strategic move. How can you possibly keep up with the sales demand from your viral videos and - even better - viral video reviews of your viral products?!
Whether your Tiktok shop currently sells homemade cosmetics, or you are hoping to expand your existing private label range, our guide below outlines a fool-proof strategy to find a beauty lab to scale your business.
And remember - the most important aspect of selling successfully on TikTok is fulfilling your orders quickly, or else they’ll be canceled - so staying in stock is of the utmost importance. We can help with that.
Learn how to capitalize on your success without rushing out sub-par products and damaging your new reputation. Plus, we provide tips and tricks on how to retain your new Tiktok audience and keep your followers engaged.
Enlist A Professional Beauty Manufacturer
If homemade products from your beauty shop are going viral on Tiktok right now, it’s tempting to scale up dramatically and rush your beauty products onto the mass market ASAP.
Not so fast..
Failing to comply with legal regulations and not adhering to proper quality control procedures for larger batches can destroy your brand before it even has a real chance to grow.
Learn from the previous mistakes of small at-home businesses after going viral on Tiktok. Chef Pii’s ‘Pink Sauce’ product launched quickly following viral attention on the app. As outlined in The New York Post, the brand soon went viral a second time - but this time for all the wrong reasons - including errors on the nutritional label, a lack of sauce color consistency, and major shipping errors. Ouch..
Rushing into a launch causes similar health and safety and PR issues in the beauty industry. You need to put systems in place to ensure that each and every product you send to customers is equally high-quality and made in accordance with legal regulations. This includes:
Product consistency (batch testing)
Legally compliant labeling
Stability and preservative testing
Tiktok is an amazing tool for small home-to-lab brands to reach potential customers and build an organic audience, but it’s important to remember that this reach goes both ways.
Customers now have the opportunity to review products - with numerous examples of negative reviews going viral and causing real damage to beauty brands’ reputations and sales.
As explained by NBC News, Meredith Duxbury’s quick review of just one product - Bobbi Brown’s Jones Road tinted foundation balm - received over 13 million views and 1.8 million likes on the app.
Avoid the negative reviews that inevitably follow a product rushed to market. Learn from seasoned beauty industry professionals instead!
Work with a professional beauty lab that has the experience and expertise to formulate high-performing and quality-controlled products in large batches for your brand.
Contract manufacturing, private label, and custom formulating hold the key to creating the makeup and skincare line of your dreams. Learn more about how to find a suitable manufacturer in our full free guide.
Genie Supply would love to work with your Tiktok beauty shop brand, and believe us - we have the experience to back you up. Our services include bulk, private label, custom product creation, custom formulating, and contract manufacturing. Get in touch with our customer service department to learn more.
2. Understand Which Manufacturing Processes Work Best For Your Tiktok Beauty Shop
As you search for the perfect manufacturer for your business, it’s important to understand the various manufacturing methods available and identify which ones will help your beauty shop move forward.
Getting Your Viral Beauty Product To The Mass Market: Contract Manufacturing
Do you have an innovative new lipgloss or serum going viral on your Tiktok shop that you want to launch on the mass market?
Look for a beauty lab that offers contract manufacturing. Contract manufacturing is the best way to scale up from at-home manufacturing to proper safe, legally compliant, and quality-controlled mass-market manufacturing while keeping the product formula (almost) exactly the same.
This process is quicker than custom formulating an entirely new product as no lengthy R&D stage is required. You simply hand over *all* of the relevant formula information (including ingredient details, the exact percentages by weight for each ingredient, and mixing instructions) to the manufacturer.
The specialist chemist team will replicate the process as closely as possible to your instructions. This could also be a great time to improve your formula. Be as detailed as possible - especially if your formula requires different phases, temperatures, or unique mixing equipment.
Many CMs (contract manufacturers) don’t have experience working with tiny brands and helping them stabilize and upgrade their brands, but we do. We can help you fill in the gaps, improve, and grow. So don’t worry if you don’t know all the answers - we do.
At Genie Supply, we have extensive experience contract manufacturing skincare and color cosmetics for home-to-lab beauty brands. We understand the importance of flexibility and finding creative solutions that work for your small business, and don’t set any Minimum Order Quantities (MOQ).
A small order fee applies for orders under 5,000 units. Our responsive team and dedicated project manager will work to replicate your formula as closely as possible and provide a sample for feedback along the way. Learn more about our contract manufacturing services here.
Staying Relevant The Correct Way: Private Label
With your small cosmetics shop going viral on Tiktok, it’s normal to feel time-pressured to scale up and release products to the mass market as soon as possible. How can you take advantage of the social media buzz and launch your makeup or skincare on a larger scale without compromising on quality or safety?
The best way to release high-quality products very quickly is through private labeling. This manufacturing method involves using a beauty lab’s preexisting formula as your own. Private label is a highly common method of manufacturing in the beauty industry, utilized by top brands like Kylie Cosmetics and ColourPop.
Even if you have a viral product already, customers (and later, retailers) will demand more. Work with us to ideate through how we can expand your product line quickly and inexpensively with our private label selection. Believe us, we’ve got ideas.
Are you currently interested in contract manufacturing or custom formulating? Private label is a great opportunity to get quality products to market while you are waiting for the manufacturer to complete the lengthier customized formulating and manufacturing processes.
Although private label formulas are not unique, this manufacturing method excels in both speed-to-market and quality. All of the ingredients were carefully chosen in advance to create a formula that is safe, legally tested, and performs well on the skin.
The entire private label process spans only 6-8 weeks in total from the sampling and ordering stage right through to the payment and shipping stage.
At Genie Supply, we have over 60 high-quality skincare and color cosmetics products to choose from on a private label or bulk basis. Clean and ethical beauty is at the heart of our brand, and we are proud to offer so many clean high-quality products with vegan, cruelty-free, and sustainable ethics in mind. Learn more about private labeling at Genie Supply here.
Developing A Unique High-Quality Skincare or Makeup Line: Custom Formulating
Have you always dreamed of launching a brand new, never-seen-before type of product on your Tiktok beauty shop?
Custom formulating is the perfect manufacturing process to make your customized product dreams a reality. It involves working closely with a professional beauty manufacturer to create completely new skincare or makeup products from scratch.
Although it’s more expensive and time-consuming than bulk, private label, or custom product creation, the result is unique makeup or skincare that the market has not seen before.
At Genie Supply, we specialize in novel chemical research, new-to-market concepts, clean beauty, and hybrid products. Our custom formulating process spans between 3 months to one year. Learn more about our custom formulating process here.
3. Staying Relevant On Tiktok While Your Product Line Is In Production
Your brand is going viral on Tiktok. How can you retain and grow your following while you wait for your beauty range to be formulated and ready for market?
The aim is to engage with your new audience, continue to build a following, and then launch high-performing quality-controlled products that are ready to ship quickly, all while providing strong customer service.
A major advantage of working with a professional beauty manufacturer is that it frees up a lot of extra time for your business. Instead of making the products, invest that time and energy into marketing and engaging with your new following.
One way to keep your followers interested is to document your product creation process from start to finish on social media. You can ask for input from your audience on packaging design, color and scent choices, and potential products that they would like to see in your range.
This builds anticipation for the eventual product launch and helps your new fanbase feel part of your brand community.
In sum, if your Tiktok beauty shop is going viral right now, these are the steps you need to take next:
Find a reputable, high-quality beauty manufacturing lab
Scale production of your most viral products safely through contract manufacturing
Consider if any other mass-manufacturing methods (bulk, private label, custom product creation, custom formulating) will move your brand forward
Stay relevant on Tiktok by updating your fanbase on your product development process
Ready to scale your production after going viral on Tiktok? Genie Supply is here to help! Get in touch via email: customerservice@geniesupply.com or through phone: (812) 329-1105.
