Private Label The Cleanest Beauty with Genie Supply
Private Label + Clean Beauty
So you want to start your own clean beauty line, huh?
We don’t blame you! Clean beauty sales are rocking the growth in the beauty industry, and clean is the future of beauty. Period.
Well, it’s nice to meet you, a like-minded beauty lover. At Genie Supply, you’re only going to get clean beauty. That’s all you can see, and it’s all that we do. We are the lab for beauty entrepreneurs, but to us, clean is a not a category, it is the only category.
About Clean Beauty
The terms clean beauty and clean beauty manufacturing are popping up a lot these days – so often, in fact, that you may have gotten the idea that these new standards are nothing more than the newest trend or fad. But we don’t see it that way. Clean beauty is the future and the future is now.
You may be wondering: How can we ensure all our products not only meet clean and green standards but exceed them? And what benefits will clean beauty manufacturing bring to you and your customers?
To begin answering these, you might start by checking out our page “why clean beauty.” There, you will see that we at Genie Supply have built our clean beauty foundation upon 3 industry standards: Sephora, Whole Foods, and Credo. But we don’t stop there. More on that below..
Why Clean Beauty?
Why do we love clean beauty? Let’s count the reasons why:
It’s better for the environment — Many of the ingredients we refuse to use – the same ones you will find listed on some of the beauty products at your local drugstore – come from non-renewable resources. This includes petroleum derivatives and animal byproducts, both of which cannot be sustainably harvested long-term without damaging our ecosystem.
There are viable alternatives to such ingredients, so why not use them instead? By choosing clean beauty products for your private label cosmetics or skincare line, you will be helping to save our planet and your customers will thank you for it.
It’s the ethical choice — You don’t have to be vegan to appreciate cruelty-free products, which is another lifetime commitment we are making at Genie Supply. None of our products will include ingredients that have come from (or been tested on) animals.
We will also not use any ingredients that have come from child or slave labor. Not only are such constituents cruel, but we can promise you they are also totally unnecessary.
It’s the healthy choice - The ingredients that we use receive a 1 or 2 EWG rating. That means that they’re not harmful to health (or environment, but we already touched on that!). Not only should cosmetics be beautiful and skincare beneficial to skin, but they also both explicitly should NOT be harmful to your health. With clean beauty, you don’t have to sacrifice health for beauty (as no one should ever have to!).
It Performs! - Clean beauty still can perform like “dirty” beauty! Do not discount clean beauty. It can work as well as your top top-shelf skincare or makeup.. and many times, it’s even better. It’s been very carefully researched with performance in mind, just like any other product.
Check out our full Green + Clean catalog or give one of our clean products a test run by purchasing a full-sized sample unit. You’ll see that you don’t have to trade product performance or health.
Our Clean Beauty Standards
As a clean beauty manufacturer, in addition to adhering to the standards set by Sephora, Whole Foods, and Credo, we at Genie Supply have also committed to the following, The Genie Supply Green + Clean Beauty Standard:
No petroleum derivatives
No alcohols
No animal products (including beeswax, carmine, or lanolin)
No non-renewable or non-sustainable resources*
No child or slave labor involved (or even suspected)
No animal testing
Want to know more about clean beauty and what it might mean for your clean beauty private label line? Check out one of our earlier blogs. And keep checking back, because we will continue filling in the clean beauty gaps as we move forward on this exciting adventure with you.
*Exception for pigment dyes for color cosmetics.
How Clean Beauty Will Benefit Your Customers
It’s pretty amazing that clean beauty and clean beauty manufacturing can help the environment and assist in stopping child and slave labor on a global scale. But what’s even more amazing? Clean beauty products are also better for your customers, period. Let’s take a look at just a few examples.
Alcohols? In cosmetics and skincare? What foolish person thought that up in the first place? Unsurprisingly, alcohol tends to dry out the skin and rob of it of the natural moisturizers it needs daily. We’re thinking that’s not good for anyone, but it’s especially crazy to include in anti-aging products.
Still, for some ridiculous reason, many anti-aging creams continue to use alcohol. At Genie Supply, we don’t use it in any of our items across the board, and your customer’s skin will know the difference even when you don’t.
Synthetic fragrances? Forget that noise. And be wary when shopping for beauty products in the U.S., because companies are not bound by any authoritative agency to disclose what ingredients they use to add scents to their items. “Synthetic fragrance” is good enough for US labeling laws.
Like alcohol, synthetic fragrances can cause signs of aging on the skin, making it very counterproductive for your customers. Fruit extracts and essential oils work just as well for scent without any of the damaging effects, which is precisely why Genie Supply uses them in all our scented products.
Silicones – especially cyclic silicones – Bioaccumulate in the body and cause damage to it over time. Not only that, but they also accumulate as waste products in our pipes and drainage systems. But never fear. Genie Supply uses absolutely no silicones whatsoever in any of our products, so your clean beauty private label customers can rest easy knowing every single one of our items is safe to use and safe to wash off.
Join the Future of Clean Beauty with Genie Supply Private label
We are not just committed to joining the latest trend. We want to pioneer a clean beauty revolution that will make Genie Supply’s Clean Beauty Standards THE standards for the private label industry going forward.
Why not join us at the dawn of a new era? Our team has done the research and is prepared to make your private label clean beauty cosmetic or skincare line a successful reality beyond your wildest dreams.
In fact, ALL of our items are now made with our Clean Beauty Standards in mind.
Contact us today or check out our new Green + Clean Catalog for more information. We can’t wait to get started!