How To Find The Best Wholesale Beauty Products [3 Simple Methods]
On the hunt for new wholesale beauty products?
Finding the right manufacturer is not easy - yet it’s crucial for your brand’s success.
Genie Supply is here to help!
Our guide below explains the three best ways to find high-quality wholesale beauty product suppliers to suit any budget.
But first, our three-step planning process makes your search much easier by identifying the ideal type of manufacturer for your business’ specific needs.
Understanding Your Brand’s Needs And How To Vet Potential Suppliers
Finding The Right Type Of Wholesale Beauty Products For Your Brand’s Goals
The perfect wholesale products supplier that caters to every single beauty brand under the sun just does not exist. The right match for you will depend on your brand’s goals, target customer base, and budget.
To find the perfect fit for your business, first, you must get clear on your beauty brand’s niche and identify your target market. This will influence the type of wholesale beauty products you look for and the supplier you will ultimately choose.
Some questions to consider include:
What unique offering does your brand provide to your target customers?
Is your business budget-friendly or targeting the luxury market?
Will your brand sell skincare and makeup or focus on one specific sub niche?
Do you specialize in clean beauty?
Is sustainability important for your business?
Are you a vegan brand that takes a stand against animal cruelty?
Suppliers who do not match your vision on these key issues should be scratched off your shortlist. These questions will also influence the product selection process; your budget and ethical values will impact the products that end up in your line. For example, snail mucin, a trending skincare product right now, is derived from animal byproducts and therefore is not suitable for vegan beauty brands.
Genie Supply specializes in clean, vegan, and cruelty-free manufacturing for small home-to-lab beauty brands like yours! Sustainability is important to us, and we offer a variety of manufacturing methods and preformulated products to suit a range of different budgets. Learn more about how we can help your business and get to know our team here.
Identifying The Best Manufacturing Method For Your Budget And Business
To find the best wholesale beauty products for your brand, it’s important to consider which manufacturing method makes the most financial and logistical sense for your business:
Buying in bulk is a cost-effective way to source skincare and makeup if you already have efficient packaging and filling services in place.
Working on a tight budget? Private label is a budget-friendly and speedy way to source wholesale beauty products. This process involves partnering with a lab to use their products as your own.
If you have slightly more room in your budget, consider upgrading to custom product creation - a semi-customized process that involves adding or removing a limited amount of ingredients from the supplier’s base formula.
Do you have unique market-disrupting formula ideas for your brand? Custom formulating is the way to go. This involves working with a supplier to create your own brand-new beauty products from scratch.
If you formulate from home and are in love with your existing homemade products, consider contract manufacturing those formula recipes with a professional lab.
At Genie Supply, we offer all of the manufacturing methods listed above. We have four different preformulated bulk/private label product lines to suit a range of different budgets. Learn more about our prices in our wholesale beauty products catalog.
Vetting Suppliers Based On Quality And Cost
Your current budgeting constraints won’t just influence the manufacturing process - your finances will also impact the supplier you choose.
The lab location, quality of ingredients, level of expertise, and formulating capabilities of each manufacturer will influence the ultimate cost of creating your beauty products. There is often a significant trade-off between price and quality, though this is not always the case!
Before you make any rash decisions, be sure to evaluate each supplier’s product samples and confirm all of their prices and terms of agreement in advance.
Some manufacturers look great on paper, but what do their customers really think? Look for reviews and testimonials, preferably from brand owners with a similar-sized business to yours to learn more about the customer service each lab provides.
At Genie Supply, we refuse to compromise between quality and price! Our Diffusion and Mass Market bulk and private label lines are designed to provide quality products on a budget. Upgrade to our Luxury or Super Luxury product ranges (or custom manufacture a brand-new beauty line) to wow your customers.
The 3 Best Methods To Find Wholesale Beauty Products
1. Search Engines
Searching for suppliers online is the quickest and easiest method to find wholesale beauty products. In just a split second, a search engine can list websites for thousands of different beauty labs all across the world. Make just a few search term adjustments and you can target labs directly in your area that cater to your specific niche.
Not all labs are created equal, and neither are supplier websites!
This is a great filtering mechanism as you can quickly rule out labs the minute you spot any red flags on their homepage.
Ask yourself the following:
Does the manufacturer concisely explain all of the services they offer?
Is it immediately clear that they supply makeup, skincare, or both?
How many manufacturing methods do they use?
Does this wholesaler collaborate with small home-to-lab brands like yours, or do they specialize in manufacturing for large corporations?
Green flags to look for on each supplier website include:
Positive customer reviews and testimonials
A clear unique selling point
Information about the quality and clean standards of their ingredients
Well-organized product catalogs
Information about their testing processes
A clear approach to turnkey manufacturing
Details about each manufacturing method
An updated blog with helpful information
A friendly customer service team available through email or phone
Genie Supply’s website offers all of the above and more! Take a moment to read our client testimonials, learn more about our high-quality clean ingredients here, or browse through our blog.
2. Online Wholesale Marketplaces
Struggling to narrow down your shortlist of suppliers after a thorough internet search? Consider looking for wholesale beauty products on online marketplaces.
Most reputable and trusted marketplaces like Pietra, Faire, Creoate, Handshake, and Ankorstore are completely free to use for retailers. These online markets provide access to thousands of wholesale beauty products in just a click of a button from 100s of different suppliers all at once.
Browsing through online marketplaces is a great opportunity to window shop for wholesalers. The products listed will give you an idea of the types of wholesale beauty products available on the market for your brand and it’s simple to compare prices. Even better, some online marketplaces list customer reviews.
3. Trade Shows
Although online research is essential, the process can feel impersonal. Some brand owners prefer to get to know potential suppliers the old-fashioned way. Supplement your search by meeting manufacturers of wholesale beauty products in person.
Trade shows are an excellent opportunity to build rapport with other business owners in the beauty industry and connect with wholesalers face-to-face. Take this chance to have all of your questions answered directly and in more detail than an impersonal email exchange. Be specific about your brand’s individual needs, and meet each wholesaler’s team for a greater understanding of how their business operates.
Trade shows are also a good opportunity to learn about new products on the market and analyze trends for the future. It’s often possible to join beauty industry associations and networks at trade shows.
Plus, trade shows are a once-in-a-blue-moon opportunity to meet like-minded beauty brand owners and foster long-term relationships. Established brand owners could also recommend the best suppliers for your needs!
NTradeShows.com lists the latest upcoming trade shows, while Exponents.com ranks the year's top 15 beauty trade shows. Look out for events planned near you.
In sum, the three best places to find wholesale beauty products are:
Online search engines like Google and Bing to shortlist wholesalers
Online marketplaces including Faire and Handshake to scope out general product offerings and prices
Local beauty trade shows to make connections and build rapport with suppliers in person
Ready to source wholesale beauty products for your business? Genie Supply is here to help no matter which manufacturing methods you prefer! Get in touch through email: customerservice@geniesupply.com or give us a call at: (812) 329-1105.
