From poor-quality formulas to limited manufacturing options - we recognize that finding the right skin care factory to bring your product vision to life is no easy task.

That’s why we’ve created this guide outlining the five key factors that will influence whether or not a beauty lab is right for you!

As a beauty brand owner, it’s important to familiarize yourself with at-home beauty devices and understand which of your brand’s skin care products are compatible (or not) with each tool.

Our guide outlines 3 of the most popular at-home beauty devices on the market right now - including the scientific research to back up their effectiveness and tips for how to safely use each one.

With the right strategy in place, adopting a more minimalist approach can do wonders for your small beauty business!

Our detailed guide explains how you can tap into this minimalist market. We discuss the rise of minimalist beauty, how to align your brand with the minimalist approach, and how to develop minimalist beauty products that fit your budget and vision.

If your viral Tiktok beauty shop currently sells homemade cosmetics, or you are hoping to expand your existing private label range, this guide outlines a fool-proof strategy to find a beauty lab to scale your business.

Learn how to capitalize on your success without rushing out sub-par products and damaging your new reputation!

How can you tap into the flourishing personalization market as a small home-to-lab beauty brand?

Our guide explains how AI and new technological processes are facilitating personalization at the individual customer level, and we provide budget-friendly tips for enhancing your brand’s personalization power.

Diversity and inclusion are more important for cosmetic brands than ever.

Our guide provides a comprehensive guide for makeup and skincare brands to adopt an authentic inclusive approach - from formulating your products right through to the branding and marketing stage.

Branded skin care lines are a lucrative business strategy for professional estheticians.

At Genie Supply, we recognize that most estheticians are too busy juggling in-clinic treatments to spend hours and hours researching the ins and outs of creating a new skin care range.

That’s why we’ve created this quick and easy-to-read guide - providing a full overview of the best method to create skin care lines for estheticians from start to finish.

Finding contract cosmetic manufacturers is the exciting next step after making the switch from home-to-lab, or after spending months custom formulating your beauty products from scratch with another manufacturer.

If you are not sure if contract manufacturing is the next step for your business, or simply need guidance on how to find the best contract cosmetic manufacturers - this guide is for you!

Starting your own skin care line is a daunting task.

That’s why we’ve created this list of the 7 key questions to answer before you formulate your first serum or make that all-important website launch.

The market for clean and green cosmetics is growing each year with consumers increasingly swapping traditional beauty formulas for healthier and more sustainable alternatives.

Making the switch to cleaner and greener products is not easy on your own. This guide outlines 5 essential steps to creating safer and more sustainable cosmetics that your target market will love!