Updated: How to Create Your Own Lipgloss / Liquid Lipstick Line in 7 Easy Steps

Hi Megan,

I love lipgloss! I want to create my own liquid lipstick line. How do I do it?

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I receive this exact email now 600+ times per month.

First, that's awesome.

Second, with so many resources on our site about making your own lipgloss line, I have to ask myself: Why am I still receiving these emails?

By nature I am long-winded. I'm a fast worker and a long-talker. Somehow, those two things work together. For at least 600 of you per month, that's not working. So let me remove the long-talker part now, and make this as easy as possible:

Updated: How to Create Your Own Liquid Lipstick or Lipgloss Line in 8 Easy Steps

Step 1: Create a logo or have a designer make it for you.

Step 2: Find Your Package (here). What fits your budget? 

Step 3: Choose a tube. We offer more than 10 options. Then, we print your logo on the tube or label it, regardless of the package you choose.

Step 4: Choose your colors. Order samples (here). We offer 60+ in-stock colors and can make custom colors, too (just be aware custom colors are more pricey!).

Step 5: Choose your finish. Glossy or matte? 

Step 6 (Optional): Create a box design*. If you add optional boxes to your order, you'll need to design a box. This can be a tricky step, so we've created a "How-to design a box guide" here. You don't need a box, but it helps make your line look more professional. We recommend getting a designer on board or just sending us your box color choice (any color is ok!) and your logo. We'll print it for you.

Step 7 (Optional): Order Add-Ons! Depending on your package, you may have different stickers included, ingredients screen printed onto the tube directly, shrink bands on the glosses, outer stickers on the box. If your package doesn’t include these items, you can always add them for a fee.

Step 8: Get started! Email our customer service (customerservice@geniesupply.com) for a custom invoice for the package that you want. Send your designs to us, then sit back, relax, and wait for your finished, assembled units to arrive.

What about samples? If you need samples first, just go to our sample page (here) and pick them out!

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I hope this clears everything up.

It's really that easy! Just follow the 7 steps above and you'll have your own liquid lipstick line in a jiff!

From your perspective, if you're doing total turnkey (outlined above in the 8 steps), it's really easy. You choose what you want, pay, send us your logo, then wait for us to show you the mocked-up designs. Once you approve the mock-up, the logo is printed on the tube. We assemble and ship them. You receive them ready to sell. 

It usually takes 6-10 weeks from start to finish but this timeline can fluctuate depending on A LOT of factors.

It's really easy, but YES, honey, you have to get started somewhere and YES that involves money. We don't offer financing directly, but we do have a few blogs that describe how you can finance your line efficiently, even if you're on a tight budget.

Let's DO this!

P.S. We do more than lipgloss - we do any and everything under the sun beauty / cosmetics / skincare / beauty tool related. Just email us more info about your project/questions!