UPDATED: Start a Custom Lipgloss Line on a Budget
Updated July 2023
Hi lovies!
At this point, many of you are probably wondering if ALL we do is lipgloss and lipstick. I'm beginning to wonder the same myself...
Just kidding! We have tons of projects going on. Lipgloss lines are an easy gateway (drug) to a total beauty line. Just look at Kylie Jenner and Huda! They both started with liquid lipsticks and now have ENTIRE ranges of palettes, highlighters and more.
So yes, lippies are the gateway.
If you’re ready start ordering samples without the spiel, head this way to view all of our lip product offerings. Otherwise, keep reading.
The GS Lipgloss Line
Okay so what is it?!
Well, as you probably already know from our blog "How to Make Your Lipgloss Line", when you make a lipgloss line, you need:
Company logo and logo design
Colors, shimmers (optional) and finishes picked out
Box design (for the outer box)
UPC code* (for retail, if you're ready)
That's a lot for a first-time entrepreneur.
So we simplified it.
For most first-timers, they've never made a design, let alone even thought about how to make a design. They might have a logo, but probably not. A box design, sticker design.. huh!?
So with our turnkey lipgloss line, you’ll start with a minimum of:
250 units of private label lipgloss colors
250 units of one of our tubes (see entire selection)
1 color logo screen-printing or sticker labels
Ingredient stickers (standard design; per FDA requirements)
All lab time and labor: batching, filling and stickering
Shipping to your location (US only)
Custom Boxes* (optional) - all custom printed and die cut to fit YOUR tube - at 1000+ units
Our new total minimum is 250 pcs, with a per color minimum of 250 pieces. So if you want 4 colors, that’s (4x250 = 1000) a 1000 piece lipgloss line.. or more! But if you want to start small, that’s our best bet.
Although we are happy to offer low MOQ’s for your clients just starting out, there is a small order fee that decreases as the number of units increases. To view the most up to date pricing for all lip products (and all of our private label products, head over to the product catalog to learn more!)
Although the pricing starts at 250 pieces, you can add custom boxes beginning at 1000 pieces, so you look just as snazzy and professional as any other brand at major retailers, like Sephora or Ulta.
PRO TIP: If you aren’t ready to purchase 1000pcs, do what Megan, a Genie Supply founder, did when she started her first beauty brand: Order 1000 boxes to begin and only fill 250 or 500 units. Your boxes won’t expire!
So.. that's it!
Questions, anyone?
Oh, yes! You!
Q1: Wait, Wait, wait: What about My Logo?
We don’t currently offer design services outside of providing mockups of your design choices on our packaging, HOWEVER, there are plenty of ways to get your logo designed for cheap. We will offer resources below, but you should choose at your own risk.
We will not be held liable for your choice of logo design service. These are simply recommendations from previous experience and a little sleuthing.
Here they are:
Fiverr - Basic logo designs start as low as $5. You will need to vet out the designer and check their portfolio, but it's a low risk/high reward proposition. More expensive designers may charge $50 for a logo; I had designed for $50 over the course of 2 days on Fiverr - with a great quality of work. The only risk? You really have to do all of the vetting yourself. Fiverr maintains that the negotiation is between you and the designer; they won't get in the middle if the quality is too low. All of the risk is on you. They're simply the marketplace. Make sure you also buy a package with at least 2 revisions; you may need them. Unlimited revisions is best.
Google "Free Logo Design" - Plenty of services online offer artificial intelligence-driven logo creators. They ask for your company name, style, and have you decide between font styles to choose something that most looks like you. Just keep in mind that these services often let you DESIGN for free, but not keep your logo in a usable format for free. We can't screen-print a screenshot of a logo onto your tube. We need a .ai TTC file format.
Negotiate on Upwork - Upwork is another site like Fiverr, which lets you communicate directly with designers and freelancers around the world, but offers slightly more protection. It's also slightly more expensive.
Use Font Space and DIY it for free - Sites like FontSpace.com have libraries of THOUSANDS of fonts that you can (typically) use for free. Just type in your brand name and watch as all of the fonts change to YOUR brand name in THAT font. It's awesome. Check that the font can be used for commercial use. If you need to pay a commercial use fee, PAY IT. Then download the font, add it to your library, and create the logo in Adobe Illustrator. Does it sound complicated? It's not. Open AI, create a text box, type in your logo name, create outlines, then save as .ai file. That's how you create a .ai TTC file. Done! You have a logo.
A logo does not need to be an image or icon, it can simply be text! In fact, simple is better in this day and age. Text-only logos are the most popular, especially among high end brands.
Q2: What about Custom Colors?
Without any additional costs or fees, You have 60+ in-stock colors to choose from. We do the design and arrange everything. You just sit back and relax.
However, if you must have custom colors, we can arrange that. When you're ready to order, email us for a custom invoice. You’ll ship us the samples in the mail to color match against or send us a Pantone color, and we’ll send a sample for confirmation.
Q3: What About a Matte Finish? Plumpers? Juicy lips?
We can do it! Pricing starts at 250 pcs regardless of which base you choose (or product). So try samples first (which are actually full-sized tubes) then let us know what you want.
Please do keep in mind that when you order 250 pcs, it has to be of a a SINGLE sku and a small order fee will apply, so you can’t mix and match between bases within that quantity. However, if you want 250 juicy lips and 250 mattes? Totally fine. As long as you meet the 250 pcs threshold.
Keep in mind, the small order fee decreases as quantity ordered increases. At 5000+ pieces, the small order fee no longer applies. As with almost all production, the PPU (price per unit) decreases as total quantity ordered increases.
Q4: How do I re-order?
The same way you ordered! Email customer service with all your details for a quote, and we’ll issue a quote and invoice for your reorder.
Q5: Why is it so expensive per unit? It seems high.
If we wanted to offer the cheapest per unit price, we'd only be talking about 20,000 units/color. We would only be talking about the lipgloss itself. We wouldn't quote you on tube, screen printing, design, stickers, lipgloss, custom color formulating, filling, shipping.. the whole thing.
The thing is, we want to keep it accessible.
Keeping it SIMPLE means aggregating it all together for you, so that you only have to go to ONE place to get the entire job done.
Keep in mind that the larger you scale, the cheaper it gets, and the bigger your PROFIT MARGIN gets.
Plus, our formulation is BOMB.
Our $6/unit lippies can compete with $20/unit lippies at Sephora.
What's stopping you from selling them at a $20 price point?
Q5: What about Samples?
You can order them first! Samples are full sized tubes, so you get a chance to really try the product before you place a full order.
You can find glossy, juicy lips, matte, plumpers and more on the pages here.
Q6: What are you WAITING for? C'mon, let's go.
Check out our lip products + order your samples today to take the first step toward your dream!
