Adaptable Skincare 101: Complete Guide For Small Businesses
A new adaptable approach is reshaping the way we formulate skincare.
With the rise of personalization and an increased focus on the environment, there’s a growing demand for skincare that soothes and treats each individual’s skin according to specific genetic, lifestyle, and environmental needs.
Enter adaptable skincare: these are products designed to adapt to different environments or stressors.
From moving to a city with a higher level of pollution, increased blue light exposure thanks to a new desk job, or feeling the impact of climate change right at home, adaptable skincare helps solve your customers’ evolving skin problems.
How can you make adaptable skincare work for your brand?
Our in-depth guide below provides a crash course in adaptable skincare. We reveal the brands that are thriving in this sub-niche, and how you can create your own range of winning adaptable skincare products (at any budget).
Geoskincare: Products That Adapt To Suit An Individual's Environment
Geoskincare is a form of adaptable skincare that is taking the market by storm.
As outlined by Croda Beauty, geoskincare tackles the individual needs of the skin in each different climate zone. This includes how the skin evolves due to climate change and other potential environmental shifts.
From the extreme cold of the polar regions to the high humidity often found in the tropics, geoskincare brands understand that skincare requirements don’t just vary from one person to another: the needs of an individual’s skin also differ from one environment to another.
This includes formulating with UV and pollution-protecting ingredients to deal with an individual’s current climate conditions. Geoskincare also focuses on creating adaptive routines to account for the skin’s changing needs from one season or region to another.
Products Targeted To One Stressor Or Environment Vs Flexible Skincare
Geoskincare includes:
Products created for one specific environment or stressor
Formulas with the capability to adapt to the skin’s changing needs
Environment-adapting products are not just a trendy gimmick, there’s real evidence that they can work.
For example, Augustin and colleagues found that 91.5% of patients prescribed dexpanthenol for irritated skin reported positive results, with symptoms like xerosis (more common in cold weather) and erythema (which often occurs due to sunburn) both significantly improving from this exact same treatment.
Adaptive Skincare Goes Beyond The Climate
Adaptable skincare involves more than just adjusting treatments to suit the climate.
Other factors can significantly alter skin needs, including:
Pollution from emissions, exhaust fumes, and second-hand smoke
Lifestyle factors that increase exposure to blue light or intense UV rays
Non-external factors like aging or changes to a person’s diet and hormones
Consider how your brand could create products to tackle any one or more of these skin-altering issues.
Ready to formulate your own adaptable skincare line? Learn more about creating your own skincare range and moving from home to the lab at Genie Supply.
Brands Are Winning Sales & Consumer Loyalty With Adaptable Skincare
Adaptable skincare is not just a win for the end consumer – it also provides a unique selling point for brands like yours to stand out and thrive in the market.
Examples of successful adaptable skincare include:
Prada Beauty developed a unique smart technology called ‘Adapto.gn” featuring special ‘adaptogens’: 15 different natural actives derived from rare plants that have evolved over 400 million years to survive in harsh conditions. According to Prada, this combination of powerful actives helps the skin adapt to almost any environmental stressor.
Following an increase in wildfires across the US, Pour Moi Skincare designed its ‘Weather-Proof Smoke Alarm Drops’ serum, which is designed to both hydrate and shield the skin from harmful smoke during the wildfire season.
Lesielle exploits the power of AI with its ‘Smart App’ to analyze each customer’s skin and develop a personalized skincare routine that includes adaptations as the skin evolves. This includes changing personalized product formulas during periods of unusual dryness or oiliness, unexpected breakouts, or new environmental conditions, along with hormonal or dietary changes.
How To Create Adaptable Skincare For Your Cosmetics Brand
There are three main manufacturing methods to create a new adaptable skincare range:
Custom Formulating
Whether you are inspired by Prada’s use of innovative ingredients, Pour Moi’s unique problem solution, or Lesielle’s personalized AI app, adaptable skincare provides an opportunity to create truly original products that the market has never seen before.
Custom formulating with a professional beauty lab is your next step. This involves working with a team of professional chemists to conduct extensive R&D and create unique skincare to set your brand apart from competitors.
From novel chemical research, to new-to-market concepts and formats, and hybrid products, custom formulating is the least restrictive method to create new adaptable skincare for your business.
Learn more about custom formulating at Genie Supply here.
Custom Product Creation
Although custom formulating creates highly unique skincare, it’s more expensive and time-consuming than other formulating methods. If you don’t have the budget to create 100% original adaptable skincare, why not add ingredients that adapt to specific environments or circumstances to a base formula instead?
Introducing custom product creation.
This method allows your business to add a limited number of customizations to a lab’s existing base formula.
Learn more about custom product creation (CPC) at Genie Supply here.
Private Labeling
Due to the cost and time involved, customized or semi-customized skincare is sometimes not an option at the beginning stages of a new skincare business.
Good news: even if you are on a tight budget, you can still create an amazing range of adaptable skincare products via private label.
Private label involves adding your own customized branding to a beauty lab’s preformulated products.
Although the products are not unique, this method is the most cost-effective and least time-consuming of all.
Simply search for manufacturers that offer adaptable skincare products on a bulk or private label basis.
At Genie Supply, we offer several skincare products that adapt to a consumer’s lifestyle factors and environmental stressors. Learn more about our full range of over 60 private-label skincare products and order samples directly from our website here.
Preformulated Adaptable Skincare Products At Genie Supply
Prevent Blue Light Damage With Our Anti-Blue Light Serum
As noted by Goldust et al., blue light exposure above a certain wavelength is harmful to the skin. Long-term exposure from devices like smartphones and laptops results in oxidative stress, DNA damage, pigmentation, and photoaging.
Thankfully, according to Coats and colleagues, the following ingredients have blue light protection properties:
UV filters
Algae-derived ingredients
Vitamins
Botanical ingredients
It’s a common misconception that all SPF creams protect against all forms of UV light. Goldust and colleagues explain that while physical sunscreens containing TiO2 provide blue light protection, chemical sunscreens do not.
That’s why at Genie Supply, our clean and cruelty-free blue light protection serum is specially designed to combat the damage caused by infrared and blue light from screens.
The added blue-green algae extract (known as Aphanizomenon Flos-Aquae) protects not only against blue light damage, but also free radicals and pollutants – providing indoor and outdoor protection all-in-one.
Order a sample of our blue light protection serum directly on our website here.
Tackle The Impact Of Pollution With Our Anti-Pollution Spray
Mistry’s 2017 study linked pollution to several skin issues including inflammation, dehydration, and aging. Thankfully, the same research notes that certain cosmetic ingredients are scientifically proven to prevent some of this damage.
For example, Lee et al’s month-long split face study found that both a barrier cream and an antioxidant serum containing vitamins C and E were effective at preventing pollution-related skin damage - even during periods of high air pollution.
At Genie Supply, our vegan and cruelty-free anti-pollution spray is designed to create a barrier between the skin and the environment to prevent skin damage caused by pollution particles.
It contains many of the proven pollution-busting ingredients listed in Mistry’s 2017 research, including: Lecithin, Acrylic Acid, Dimethylmethoxy Chromanol, Glyceryl Caprylate, Xanthan Gum, and Diisopropyl Adipate.
Formulated with humectants like glycerin, our anti-pollution spray is versatile and easy to use before or after makeup application. Order a sample of our anti-pollution spray on our official website here.
In sum, adaptable skincare is changing the skincare market as we currently know it:
Adaptable skincare products are designed to respond to different environments and stressors
This includes climate, environmental, lifestyle, and genetic factors
Examples of thriving adaptable skincare include Prada Beauty’s ‘Adapto.gn’, Pour Moi’s smoke alarm drops, and Lesielle’s adaptive smart AI app
Create your own adaptable skincare range through custom formulating, custom product creation, or private labeling
Ready to craft your own line of adaptable skincare? Whether you prefer custom formulating, custom product creation, or private labeling, Genie Supply has got your back! To learn more about our manufacturing services, call: (812) 329-1105 or email: customerservice@geniesupply.com.
