The Small Business Owner’s Guide To Holistic Beauty
Holistic beauty is one of the fastest-growing niches in the cosmetics market.
From nail gummies to collagen powders, consumers understand more than ever that outward beauty often starts from within.
The holistic beauty space is continually evolving, and a new emphasis on mental wellness and ethical manufacturing is making room for smaller home-to-lab brands like yours.
How can you make holistic beauty work for your business?
Our in-depth guide below outlines the four major components of holistic beauty. If you want tips to incorporate the mental, physical, sustainable, and ethical aspects of beauty into your brand - just keep reading!
Holistic Beauty: Where Cosmetics Intersect With Health & Wellness
According to Mintel, more consumers than ever focus on improving their lifestyle habits to achieve their beauty goals.
This growing movement is reflected in the market – Fortune Business Insights estimates that the billion-dollar beauty and wellness industry will grow at a compound annual growth rate of 8.03% between 2023 and 2030.
Take the successful body care brands L’Occitane and This Works as examples. Their vegan and cruelty-free pillow sprays create a relaxing experience, a healthier lifestyle, and a more refreshed appearance all-in-one thanks to aromatherapeutic oils that encourage better sleep.
Making Holistic Beauty Work For Small Business
More and more brands are rethinking the impact of their cosmetics on the physical and mental health of their consumers while also focusing on a more ethical and sustainable production process.
Small cosmetics brands like yours can capitalize on this growing holistic beauty trend by developing products that:
Facilitate a healthier lifestyle
Are ethically produced and safer for the skin and planet
Provide relaxing self-care for the end consumer
Formulate High-Performing Cosmetics With Safer Ingredients
Although holistic beauty focuses on more than just the performance of cosmetics on the skin, if you want your small business to succeed, you need to impress customers with the quality of your cosmetics and your choice of ingredients.
Prioritize Clean And Safe Beauty
When it comes to holistic beauty, the safety of your ingredients is just as important as the performance of your product.
From animal products, silicones, PFAS, and drying alcohols to petroleum derivatives, beauty shelves are stacked with products full of potentially harmful ingredients. This is bad news in the holistic beauty niche where engaged consumers are ultra-conscious about what they put on their bodies.
Thankfully, consumers, brands, and government bodies are already making positive changes.
According to research published by Statista, over 76% of Gen Z and 71% of Millennials claimed to seek out clean beauty products in 2022. Plus, the recent MoCRA act brings US cosmetics regulations closer in line with global standards. Learn more about MoCRA in our full blog post here.
As such, choosing clean and safe ingredients in your formulas is more important than ever.
Simple changes like swapping fragrance oils for essential oils, or ditching paraben preservatives in favor of phenoxyethanol is a good place to start.
However, to create a truly impressive holistic beauty range, work with a manufacturer that places clean and safe beauty at the forefront of its business.
At Genie Supply, we’re experts in clean beauty and pride ourselves on manufacturing clean, safe, sustainable, and ethical cosmetics. From our private label range to our custom-formulated creations, we create holistic beauty that not only gets results – but is also kind to your customers’ skin.
Our ‘Green and Clean’ standards are even stricter than Credo’s clean beauty standards. Simply look for the GS logo on our product pages. View our full private label/bulk product range and order samples here.
A More Ethical Approach To Manufacturing
Holistic beauty also involves taking a more ethical approach to manufacturing.
Beauty consumers are more aware than ever of the potential harm cosmetic manufacturing and testing can cause to animals, workers, or the environment.
For example, a study by FRAME found that 84% of beauty users would not buy a product if one or more of the ingredients were tested on animals.
Holistic brands formulate products that reach or exceed the required ethical standards set by clean, vegan, or cruelty-free organizations like EWG, Leaping Bunny, and PETA.
Communicating Your Brand’s Ethical Principles
With the rise of greenwashing and uncertainty around the validity of claims made by beauty brands, if you want to succeed in the holistic beauty space, you need proof to back up your clean and ethical credentials.
As noted by Personal Care Insights, The Vegan Society found that 90% of consumers believe it’s important for vegan brands to be certified by a third-party organization like PETA or Leaping Bunny.
Apply for certifications to communicate your ethical stances with customers and build trust.
At Genie Supply, our private-label vegan skin care range features products that meet the certification standards of clean or cruelty-free bodies. Simply look for the certification logo on our product pages before you place your order. We can also custom formulate products to meet almost any certifying body’s requirements.
Read more about clean beauty standards and certifications on our website here.
Holistic Beauty Is Kinder To The Planet
Holistic beauty considers the impact of cosmetic products not just on the health of the user, but also on the health of the planet.
Research by Accenture found that 83% of consumers claim it’s ‘important’ or ‘extremely important’ for brands to focus on reusing and recycling, and 72% report buying more environmentally friendly products now compared to five years ago.
Take environmentally friendly steps in the right direction by opting for PCR containers in place of traditional non-recycled plastics.
At Genie Supply, sustainability is at the heart of our business. In addition to our broader packaging line, we offer a range of housemade 50% PCR clean packaging bottles and jars. Learn more in our latest packaging catalog here.
How Holistic Beauty Brands Create Self-Care Rituals For Consumers
Holistic beauty is not just about the ingredients in your product and how it performs on the skin. It is also about creating a positive mental experience for the customer and facilitating self-care rituals.
According to research conducted on behalf of L’Oreal, 70% of women and 75% of men use skin care and cosmetics to feel more relaxed.
Luxurious fragrance and pampering body care brands like Neom and Rituals are benefiting from the emphasis on beauty designed not just for looking good, but also for feeling good, too.
With the rise of DIY beauty treatments, consumers are looking to recreate self-care salon treatments from the comfort of their own homes.
Promoting Mental Wellness
Small holistic beauty brands can help create self-care rituals and a more positive mental experience for consumers in multiple ways:
Strategic Product Selection
Develop product formulas that are specifically designed for pampering self-care:
Serums for relaxing face massages
Luxurious self-care body butters and lotions
Adjust Your Formula
Add ingredients to your existing formula to create a more relaxing experience:
Add calming essential oils to skincare
Clever Marketing
Present your products as part of a pampering ritual through your branding and product marketing:
Feature self-care routines in your marketing campaigns
Bundle your skincare products together in a pamper kit
Got an idea for a unique holistic self-care beauty product? At Genie Supply, we specialize in custom formulating clean skincare, new-to-market concepts and formats, and novel chemical research.
Our range of over 60+ private label products includes formulas that are perfect for a clean, vegan, and cruelty-free holistic beauty line. Check out our microneedling serum and luxurious body butter.
In sum, building a small holistic beauty brand involves:
Choosing high-quality clean and safe-for-skin ingredients
Considering the ethics of the manufacturing and testing processes, including the impact on animals, workers, and the environment
Opting for environmentally-friendly packaging to reduce the reliance on plastic
Fostering self-care rituals and mental wellness by creating pampering and relaxing experiences through your products
Are you ready to formulate your own holistic beauty products? Genie Supply is here to help. Get in touch through email: customerservice@geniesupply.com or call: (812)3291105 for more information.
