Innovative Beauty Labs
Not all beauty labs are created equal. Some beauty labs will deliver the products that have been used for years - the tried and true moisturizing products your grandma swears keep her young. Innovative beauty labs, on the other hand, formulate and deliver new to market concepts that are based on the latest research available to give you the best products possible that will help set your brand apart from others.
Formulations based on the latest research using innovative ingredients are considered innovative and the beauty labs that deliver them to clients are considered innovative beauty labs.
Innovative beauty labs can be difficult to find, because many manufacturers and formulators are not willing to spend the time to stay up to date with the latest trends and spend the resources formulating with unfamiliar ingredients.
Innovative beauty labs do exist however, and we at Genie Supply consider ourselves one!
Benefits of Working with an Innovative Beauty Lab
Make your brand Stand Out:
Working with an innovative beauty lab can be extremely beneficial to beauty entrepreneurs. While the tried and true moisturizer your grandma swear by has been successful on the market, these sellers are already established, and branding a similar moisturizer won’t make your brand stand out on the market.
When working with innovative beauty labs, you can identify holes in the market and work with the lab to create an all new formulation that will allow your brand to stand out. In addition, these innovative concepts will not have as many established players on the market, giving you the chance to become the established player over time.
Make your brand more environmentally friendly:
Learn about clean standards at different beauty retailers.
Most recently, some innovative beauty formulations include ingredients that are more environmentally friendly. Working with an innovative beauty lab can help you create a beauty formulation that is free from carcinogens and better for the planet.
Not only with you be benefiting your customers and the earth, many beauty retailers such as Credo, Ulta, Whole Foods, and more have begun requiring their sellers to use “clean” ingredients, so your formulation will automatically be eligible for all retailers if it meets clean standards.
To learn more about clean beauty standards and how an innovative beauty lab can help you formulate your beauty products to meet clean standards check out our blog about clean standards at different retailers.
Find the right innovative beauty lab for you:
Before partnering with an innovative beauty lab, there are a few step you should take to ensure the partnership is right.
Identify Your New Concept Clearly:
Before partnering with a lab, you should identify your new concept clearly so that you are able to identify the correct lab and communicate your idea clearly. Clearly communicating your idea will allow for less confusion between you and your chemist and can help save money on sample rounds throughout the formulation process.
Communicate your idea and ensure the lab can make your idea come to life:
Be cautious of beauty labs that claim they can do ANYTHING. While innovation is almost always great, some labs will say YES, YES, YES but when it comes to actually creating the product you receive ineffective formulation services. A good innovative beauty lab will communicate limitations with you before hand, and work with you to compromise on a formulation that will actually work to make your beauty brand vision come to life.
Look for labs that have a strong track record of innovation:
Formulating new to market concepts can be a difficult task, especially for an individual that does not have a lot of innovative formulating experience. As with any innovating experience, there will be challenges and dealing with these challenges is a much needed experience when formulating innovative beauty concepts.
Work with Genie Supply:
If you are looking for an innovative beauty lab or a lab that specializes in formulating clean beauty, you are in the right place because Genie Supply we love formulating new to market concepts and watching our client’s visions come to life.
Take a look around our website and explore our “Start Here” tab to learn more about what exactly we do as innovative beauty lab.
If you are interested in starting your brand with an innovative and new to market product, look no further.
All we do is clean and we love working with clients to create innovative clean beauty products.
Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.
