While there are a lot of private label cosmetic labs, finding a cosmetic lab that specializes in non-toxic beauty can be a more difficult task. Traditional beauty has worked for generations, and is commonly slightly less expensive.

With more research being performed on the long term effects of non-clean and “toxic” beauty ingredients for the user as well as the environment, consumers are becoming more and more conscious of the products they purchase.

Finding non-toxic private label cosmetics can be a challenge, as many companies prioritize profit over the health and safety of their customers. In this blog post, we'll discuss how to identify non-toxic private label cosmetics and provide some tips for finding safe and effective products.

What does Non-Toxic mean in Cosmetics?

Like many other terms used in the beauty industry, non-toxic does not have an exact agreed upon definition. This is the case with many terms used to describe beauty formulations with more responsible ingredients such as “clean” and “natural”, and this is because these terms can mean different things to different people.

To learn more about how clean beauty is defined, check out our webpage all about clean beauty.

For now, we will provide the generally understood definition of non-toxic in the beauty industry today.

Non-Toxic Cosmetics Defined:

“Non-toxic cosmetics are cosmetic products that are made with ingredients that are safe for human use and do not pose a risk of harm to human health. These cosmetics are free from potentially harmful chemicals and are made from ingredients that are safe for use on the skin and do not cause skin irritation.”

Typically this means that cosmetic products are free from:

Parabens: These are synthetic preservatives that have been linked to hormonal imbalances and breast cancer. They can often be found in products like shampoos, conditioners, and lotions.
Phthalates: These chemicals are used to make products more pliable and are found in a wide range of cosmetics, including perfumes, nail polish, and hair care products. They have been linked to hormonal imbalances and reproductive issues.
Synthetic Fragrance: This catch-all term can refer to any number of chemicals used to give products a pleasant scent. Many fragrances are known to be irritants and can cause allergic reactions in some people.
Formaldehyde: This chemical is used as a preservative in many products, including shampoos and nail polish. It has been linked to cancer and can cause allergic reactions.
Triclosan: This antimicrobial chemical is found in many personal care products, including toothpaste and hand sanitizers. It has been linked to hormonal imbalances and may contribute to the development of antibiotic-resistant bacteria.
Talc: Talc is considered potentially toxic in cosmetics because it is a naturally occurring mineral that may be contaminated with asbestos, a known carcinogen.

Environmental Working Group’s Skin Deep Webpage

Since non-toxic is sometimes difficult to define, one of the best resources to determine if a product or ingredient is considered non-toxic is the Environmental Working Group’s Skin Deep Database. Not only does the EWG determine if a product or ingredient is considered toxic when used in skincare, it also assigns a rating to each product, making the term non-toxic more fluid and easy and understand.

How to Identify Non-Toxic Private Label Cosmetics:

Unsurprisingly, the best way to identify if a private label cosmetic is non-toxic is by finding the product’s ingredient listing and typing that ingredient listing into EWG’s database.

We promise this is not a paid promo! The Environmental Working Group is really just THAT good.

If you are looking to formulate non-toxic cosmetics, on the other hand, working with your chemist to identify non-toxic ingredients and even finding a benchmark product that is already certified as non-toxic by the EWG can help you and your chemist to formulate the ideal non-toxic cosmetic product.

One thing to remember when both formulating and selecting a private label product is that most powder based cosmetic products contain talc, and talc is an ingredient that has recently been identified as more toxic than originally thought because it has a high potential of containing asbestos. With this in mind, be weary when looking for powdered private label cosmetics and be sure to check every ingredient to ensure it does not contain talc or uses certified asbestos-free talc.

Private Label Non-Toxic Cosmetics at Genie Supply:

At Genie Supply, we have already done the hard work for you. While we are committed to clean beauty in all of our private label formulations, our team has already ran all of our private label formulations the Environmental Working Group’s database to determine a toxicity score. (But you are always free to check our work!)

While we never formulate private label products with a toxicity score higher than 4 (out of 10), below are some of our favorite non-toxic private label cosmetic formulations. We can assure that the effectiveness of these products has not been compromised.

Genie Supply and Non-Toxic Private Label Cosmetics

These are just a few examples of our non-toxic private label cosmetic formulations! When looking through our print catalog or ordering samples, simply look for the EWG 1-2 Rating symbol to discover products that are rated 1-2 on EWG toxicity scale.

With any questions regarding our non-toxic private label formulations, reach out to us via email at customerservice@geniesupply.com, and we would be happy to help you identify all of our non-toxic formulations.

In the meantime, learn more about us and our mission to create clean and non-toxic formulations.

Extra questions? Email us at customerservice@geniesupply.com or give us a call at 812-329-1105.

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Non-Toxic Private Label Cosmetics

What does Non-Toxic mean in Cosmetics?

Non-Toxic Cosmetics Defined:

How to Identify Non-Toxic Private Label Cosmetics:

Private Label Non-Toxic Cosmetics at Genie Supply:

Genie Supply and Non-Toxic Private Label Cosmetics

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