Find A Lipgloss Contract Manufacturer For Your Viral Tiktok Lipgloss Brand
Congratulations - your lipgloss brand is going viral on Tiktok!
The boost in orders must be exciting, but we know it’s not easy to fulfill that extra demand while maintaining consistent product quality.
If there’s just not enough hours in the day to go it alone right now, Genie Supply is here to help.
Our in-depth guide below explains why contract manufacturing is the best way to scale your brand without changing your product formula, and how you can get started today - and don’t worry, we’ve done this before.
Plus, we provide tips on how you can use your viral Tiktok experience to level up your products and earn even more sales.
Can I Mass Produce My Viral Lipgloss At Home?
There are two main issues with DIY formulating lipgloss at home:
1. Formulation Issues
If you have never worked with a professional lab before, it can be tempting to ramp up the production of your viral lipgloss in your own kitchen.
However, scaling up alone leads to several issues in the long run:
It increases the risk of contamination problems (particularly for water-based products), which is a major health and safety issue. Even though most lipgloss formulas do not contain water, professional stability testing is still necessary to ensure the long-term safety of your products.
It’s also likely that your DIY formula lacks necessary preservatives. This can cause problems with your lipgloss post-sale and damage your reputation long-term.
It’s possible that you go “by the feeling” when adding ingredients (like cooking!) to get to the optimal color or texture, resulting in varied quality batch to batch.
Learn more about the dangers of DIY formulating at home here.
2. Logistical Issues
Ramping up product production all by yourself comes with its own set of obstacles.
Even if you are 100% confident in the long-term stability and safety of your lipgloss formula, consider the logistics of significantly increasing the production of your lipgloss at home.
With more orders than ever, meeting all the fulfillment deadlines inevitably leads to a slip in lipgloss consistency and quality from one batch to another. This results in more customer service emails than you can handle, financial losses from product returns, and reputation-damaging reviews.
Reputation is everything for a small business. Viral success leads to more eyes on your brand than ever. Negative reviews at this stage of the business life cycle are particularly devastating and should be avoided at all costs.
At Genie Supply, we can recreate your product formula at scale, safely, and consistently, through our contract manufacturing service. Plus, we also offer clean and cruelty-free preformulated products and can formulate new products from scratch to level up your brand. Read more about our manufacturing processes here.
Why Contract Manufacturing Is Better Than Formulating At Home
Given the risks to your product quality and brand reputation, and let’s face it - the real possibility of burnout, scaling up production at home is not a realistic option.
Now is the perfect time to hire a professional lab that can recreate your lipgloss formula and scale production the proper way. This is known as ‘contract manufacturing’.
Contract manufacturing involves working with a beauty manufacturer to reproduce your brand’s formula to your exact specifications. Your recipe can be formulated at home or with another beauty lab, however, you can only contract manufacture if you own the legal rights to the formula.
Professional beauty labs can recreate your lipgloss safely in quality-controlled batches with proper product safety and consistency testing.
Finding The Best Contract Manufacturer For Your Viral Tiktok Brand
You’ve spent the time and money testing and perfecting your lipgloss formula. Making slight adjustments to the consistency, getting the shades just right, and testing out multiple scent options.
After all that hard work, it can be daunting to hand the reins over to a manufacturer. That’s why it’s important to choose a professional lab with highly trained beauty chemists who have plenty of contract manufacturing experience. That’s where Genie Supply comes in!
Professional Contract Manufacturing At Genie Supply
At Genie Supply, we specialize in manufacturing clean beauty for small home-to-lab beauty brands, start-ups, and scale-ups like yours.
Not only do we offer preformulated color cosmetics (including lip products) and skin care, but we also formulate cosmetics from scratch, and contract manufacture products according to set specifications.
Leave all the uncertainty of DIY formulating behind! We offer thorough testing including stability, PET, and quality control batch testing. We also check for the presence of escherichia coli, gram-negative bacteria, salmonella, and staphylococcus in each batch that we produce.
We understand that budgets are tight at the initial scaling stages of a business. That’s why we have no set MOQ on contract manufacturing (a small order fee may apply for quantities under 5,000 pcs).
Our flexible and creative team is highly responsive and we will also assign a dedicated project manager to oversee the contract manufacturing process for your brand.
Your lipgloss formula is in safe hands with our team of expert beauty chemists. We endeavor to recreate your formula as closely as possible to the original and provide a sample for testing to ensure our recreation matches your expectations.
That being said, the recipe made in your kitchen will not be 100% identical to our professional formula due to measurement differences or small tweaks needed to pass the testing process. Learn more about our contract manufacturing process here.
How Do I Start The Contract Manufacturing Process?
Time is of the essence while your brand is going viral on Tiktok. To get the contract manufacturing ball rolling ASAP, contact your beauty lab of choice today.
At Genie Supply, we’ve made the onboarding process as quick and easy as possible for you:
Simply fill in our onboarding form for a quote. This form will ask for specific details about your formula, including the ingredients (common names, trade names, and INCI listings), the percentages of each ingredient (measured by weight), mixing instructions, and other important details. The more detailed - the better. If you require an NDA beforehand, please email customerservice@geniesupply.com to have one sent.
The next step involves our team of experts recreating your formula as closely as possible to the original. We charge by the hour at Genie Supply.
We will send you a sample for testing to ensure you are satisfied with the result. Based on your feedback, we’ll ask further questions to assess how we can make the formula closer to the original.
Once the contract manufacturing stage is over, (if required) we can provide contract filling into the packaging you send us or purchase from our lab.
Analyzing Your Tiktok Audience To Boost Engagement And Sales
Going viral on Tiktok leads to more awareness and sales for your brand, but don’t underestimate its potential to also provide vital information about your most promising markets.
Use Tiktok’s analytics guide to understand the most common audience territories and traffic sources for your viral videos.
These metrics are key for expanding your social media strategy and capitalizing on your recent success:
For example, if your primary audience territories are outside your own country, research the best shipping couriers and costs for exporting your lipgloss to expand your shipping regions and maximize sales.
Pay close attention to the traffic sources. Are they primarily from the For You page, or from the search bar? Did you use specific SEO-friendly hashtags, or choose a trending topic for your most viral videos? Working backward to understand why your video went viral could help crack the code for going viral again in the future.
Understanding Your Brand’s Most Engaged Audience
Exploring your Tiktok analytics can also help improve your product creation process. As outlined by SproutSocial, Tiktok analytics are a tool to dive deeper into the demographics of your followers, including:
Age range
Gender identity
Country and city of origin
Pay close attention to this group, as ‘followers’ are typically the most highly engaged potential customers your brand has to date.
Cross-reference these stats with your demographics on other social media platforms like Instagram or Facebook to get a clear picture of your most engaged market segment.
Optimizing Your Product Packaging For Your New Audience
This Tiktok Analytics information is particularly useful for crafting future product launches and for leveling up your existing product packaging and presentation:
If your packaging was originally designed for the 18-24 market, but you are noticing an overwhelming amount of engagement from the 25 - 34 segment, consider a more sophisticated and luxury revamp to appeal closer to the late-millennial demographic.
If your demographics trend younger, consider upgrading to more environmentally friendly packaging. As noted by Global Cosmetics Industry, Gen Z are 1.3 times more likely to seek out environmentally friendly products.
At Genie Supply, we offer total turnkey production on an optional basis. Using contract manufacturing, custom formulating, or private labeling, we can build your products from start to finish including fully customized packaging (with environmentally-friendly options) and the packaging filling process.
We make customizing your packaging easy. Simply take our die line templates to your graphic designer, create your designs, and we can bring your exact packaging vision to life. Learn more about the packaging process at Genie Supply here.
In sum, contract manufacturing is the natural next step following a boost in sales for your viral Tiktok brand:
DIY formulas are often dangerous (especially at scale) as they often lack necessary preservatives, lead to contamination problems, and lack proper batch testing.
Contract manufacturing involves hiring a lab to reproduce your formula as closely as possible to the original at scale.
At Genie Supply, our contract manufacturing service has no set MOQ and we offer careful quality and safety testing along with this service. Plus, we provide a sample during the formulating stage to ensure our recreation matches your original formula as closely as possible.
We make the process quick and simple - fill out our onboarding form to get started.
Are you ready to partner with a professional lipgloss contract manufacturer to boost production for your viral brand? At Genie Supply, we would love to work with you! Get in touch through email: customerservice@geniesupply.com or call: (812) 329-1105.
