ALL ABOUT: PRIVATE LABELING CLEAN BEAUTY WITH US
What exactly is private labeling? Essentially, you partner with a lab and you use their formula as your own. No shame there! Not everyone can be chemists and it makes perfect sense if you’d rather focus on the business side. We have some of the best private label formulas in the world (think cult classic, or criminally clean) available at economic prices. That $80 serum you love? Yeah we sell it for $5/bottle (or less!). It’s time for you to take advantage of our expertise and your marketing skills, by scaling to the moon.
This manufacturing route is faster and more budget-friendly than other routes because the formula has already been tested and approved. With their formula, you’re pretty much entering into a long-term relationship. That’s why finding and choosing the right lab is important (look to the cosmetics lab page for more information).
INTRO TO: PRIVATE LABEL
The Cost of Starting a (Clean!) Private Label Beauty Line
Our pricing catalog (click here) has the most up-to-date information on pricing and MOQs Pages 1-12 describe our pricing methodology, while the rest of the catalog is dedicated to the products themselves. Take a look, run some back of the envelope calculations, and see if it’s a good fit for you.
Once you’ve decided, email us at customservice@geniesupply.com or give us a call at 812-329-1105 to receive fast and accurate pricing for any changes that need to be made to the packaging/size/inclusions compared to the pricing given in the catalog above. For more in-depth questions or to nail down the logistics of a statement of work to begin your order, please click here to schedule a sales consult.
PRIVATE LABELING TIMELINE
AVERAGE TOTAL TIME: 6 - 8 WEEKS
Step 1 Sampling + Ordering
[1 week+]
Browse our catalogs and order samples
Reorder samples and colors as needed
Determine the packaging you’d like for your order or if you’d like to BYO
Request an invoice for your full order (SOW), including products, packaging, size and quantity
Step 2: Onboarding + Design Work*
[1-3 weeks]
Sign paperwork
Set up payment / deposit details + pay, then:
Work with your designer to create your branding (we’ll send the dielines!)*
Send completed designs to us*
Approve design mockups*
We need formulation, testing documents, or a request with lab work
Request an NDA first if needed
We’ll get back to you with questions/ next steps within 2-4 business days
*If you order packaging through GS; pricing in the catalog is with BYOP
Step 3: Batching
[1-3 weeks]
Start formulation (everything is made as is / no customizations for PL)
Can take longer depending on...
Complexity of project
Packaging
Printing and shipping timelines
Step 4: Testing
[Up to 1 week+]
1. In-house testing (guarantees products are free of contamination):
USP 61 & 62 testing
Other testing (CBD, etc)
2. Speed depends on tests and adjustments
Step 5: Filling / Assembly
[2-3 weeks]
Projects booked onto assembly line ASAP
Process depends on current queue and other factors, including seasonality, order size and complexity
Step 6: Payment + Shipping
Invoice issued for final payment (A/R) and/or shipping
Once paid, order is shipped the next day!
up to 1 week for domestic orders (USA)
up to 2 weeks for international orders (outside US)
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Everything we do is clean! All Genie Supply formulations are clean, and can purchased in a variety of forms. The traditional private label route will leave you with a finished product in ready-for-market packaging, but all of our private label formulations can be sold for:
Wholesale (just the product)
Drop Shipping (Ask us about the Amazon Package)
We manufacture everything in house in the USA!
Don’t see the answer to your question? Just Ask!
Bulk
NEXT STEPS?
Browse our website, order some samples, and fill out an onboarding form! Look to our resources tab and blog for all the information you need to know about, well, everything.
